Wednesday, 19 November 2014

Storytelling 101: How One Story Built a Global Brand

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In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into ...Storytelling 101: How One Story Built a Global Brand

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