Tuesday, 25 November 2014

5 Secrets to Use Storytelling for Marketing Success

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Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions....5 Secrets to Use Storytelling for Marketing Success

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