Monday, 3 November 2014

Data-Driven PR Metrics in 4 Easy Steps

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PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by.  But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate. ...Data-Driven PR Metrics in 4 Easy Steps

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