Social Media Business News: November 2014

Sunday, 30 November 2014

How To Choose Between Two Equally-Qualified Candidates

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Very often in recruitment, you have a situation where you’re faced with the problem of choosing between two equally-qualified candidates for a particular role. While this is a great position to be in (after all who wouldn’t want to choose between two great candidates?!), it’s also an ...How To Choose Between Two Equally-Qualified Candidates

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Does Business Model Innovation Deserve More Love?

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When you think of innovation it’s easy to slip into thoughts ab...Does Business Model Innovation Deserve More Love?

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Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

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Facbook is now an excellent platform for advertising about your products and services. It helps to connect with the customers with ease. But for that, the advertisements need to be properly optimized. There are easy ways to do that and making the ads more focused....Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

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5 Dashboard to Monitor Your Brand Mentions

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This question I hear all the time: "How do you manage to be everywhere?" Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects....5 Dashboard to Monitor Your Brand Mentions

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Saturday, 29 November 2014

The No. 1 Facebook Post Mistake Every Brand Should Avoid

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People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand....The No. 1 Facebook Post Mistake Every Brand Should Avoid

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Top 5 Digital Job Trends For 2015

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With the countdown to Christmas and New Year about to officially begin, it’s that time of year when prediction blogs start to pop up here, there a...Top 5 Digital Job Trends For 2015

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5 Ways to Troubleshoot Your Social ROI

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The ROI of social media marketing can be difficult to determine. This article outlines five ways to troubleshoot your social campaign’s ROI and measure your results more accurately....5 Ways to Troubleshoot Your Social ROI

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Friday, 28 November 2014

The Power of the B2B Buyer&#039;s Perspective

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I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. And here are a few reasons why....The Power of the B2B Buyer's Perspective

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What Can Homer Teach You About Innovation?

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I suspect for many of us, when we think of The Homer, our mind wanders to the wonderfully awful car created by Homer Simpson when he was given free rein in his estranged brothers car company....What Can Homer Teach You About Innovation?

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What the European Commission Vote Could Mean for Google

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Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in...What the European Commission Vote Could Mean for Google

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Thursday, 27 November 2014

Are Your Followers Muting your Business on Twitter?

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The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when others are talking. Want to know where else you can hit the mute button? Twitter....Are Your Followers Muting your Business on Twitter?

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Academics Attempt to Shed New Light on Reputation and Influence Online

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It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of ...Academics Attempt to Shed New Light on Reputation and Influence Online

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From Data to Direction: How to Convert Social Media Data Into Actionable Insights

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Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of From Dat...From Data to Direction: How to Convert Social Media Data Into Actionable Insights

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How Nonprofits Continue to Get Facebook Marketing All Wrong

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In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse....How Nonprofits Continue to Get Facebook Marketing All Wrong

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Wednesday, 26 November 2014

What Monty the Penguin Can Teach Retailers and Marketers About Agile Marketing

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Similar to the concept of newsjacking, by carefully monitoring your competitors and industry, you’ll spot trends, gain insights and will know what’s causing a stir and creating buzz. This gives you an indication of demand, helping you target your activities accordingly....What Monty the Penguin Can Teach Retailers and Marketers About Agile Marketing

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6 Powerful Methods to Supercharge your Facebook Page in 2015

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In case you missed it, Facebook recently released an official announcement about Reducing Overly Promotional Page Posts starting January, 2015. What does this mean exactly? Well, it boils down to that if you...6 Powerful Methods to Supercharge your Facebook Page in 2015

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What Do Mustaches Teach Us About Marketing?

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Movember is in full swing once again! Movember is the time when men all over the world grow mustaches of all shapes, sizes and colors. It’s happening in the SimplyCast office too, and it’s getting hairy around here....What Do Mustaches Teach Us About Marketing?

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Tuesday, 25 November 2014

Dominate Cyber Monday Sales With These Last-Minute Tips

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Cha-ching! With a little extra effort on your part, you can see a noticeable increase in sales on Cyber Monday. Learn the most effective (and time-constraint friendly) marketing tactics to use to give your business a chance at cashing in on thi...Dominate Cyber Monday Sales With These Last-Minute Tips

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How Retailers Can Use Social Media in Stores to Drive Sales

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It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity. Social media is an extension of retail locations, not a separate entity....How Retailers Can Use Social Media in Stores to Drive Sales

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5 Secrets to Use Storytelling for Marketing Success

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Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions....5 Secrets to Use Storytelling for Marketing Success

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3 Easy Ways to Increase Interaction on Facebook

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Do you have trouble creating content that brings interaction to your Facebook page? Generating organic content that obtains massive interaction is becoming more difficult. There are three simple ways to increase interaction on Facebook that should become a part of every online marketers strategy for 2015....3 Easy Ways to Increase Interaction on Facebook

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Monday, 24 November 2014

New Research: The Emerging Career Path for Community Professionals

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It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world....New Research: The Emerging Career Path for Community Professionals

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How to Win Black Friday on Social Media

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As internet savvy consumers scour the internet for #BlackFriday deals in the days before stores open for the shopping frenzy, whether you’re a retail brand or a small business, here are 5 helpful tips to help you win Black Friday on social media....How to Win Black Friday on Social Media

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Why an Uber Decline May Be Good for the Emerging Collaborative Economy

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Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me to suggest, but I believe...Why an Uber Decline May Be Good for the Emerging Collaborative Economy

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Sunday, 23 November 2014

The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

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Do you want to rank higher in Google search results? Are you wondering how to make your website more appealing and Google friendly? Wonder no more! This infographic proposes 11 tips on how to make your blog posts search-engine-friendly....The Anatomy Of A Perfect SEO-Optimized Blog Post [INFOGRAPHIC]

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Platform Shaming: No, It&#039;s Not Twitter&#039;s Fault

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In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we...Platform Shaming: No, It's Not Twitter's Fault

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Five Best Marketing Tricks These Shopping Sites Can Teach You

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Here is a comparative study of five shopping websites, to highlight the key fact...Five Best Marketing Tricks These Shopping Sites Can Teach You

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Creating Buyer Personas: What Every Start-Up Needs to Know

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You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services....Creating Buyer Personas: What Every Start-Up Needs to Know

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Saturday, 22 November 2014

Be Omni-Present: The &#039;Be Everywhere&#039; Mentality of Online Business

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Be Omni-Present. This simply means going where people are talking and engaging, and joining the conversation in a informal friendly way – the important thing as one membe...Be Omni-Present: The 'Be Everywhere' Mentality of Online Business

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3 Inbound Marketing Insights You Need to Know

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Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually....3 Inbound Marketing Insights You Need to Know

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12 Big Changes In Social Media This November

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There have been some serious social media changes in the past couple months, some of which are exciting and a few of which &n...12 Big Changes In Social Media This November

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Friday, 21 November 2014

How to Prepare Employee Advocates for Social Selling Success

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Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success....How to Prepare Employee Advocates for Social Selling Success

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Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

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10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Can you imagine the fantastic r...Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

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20 Ways to Improve Your Presentation Skills

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We can't all deliver the next Gettysburg Address, but there are lots of small things you can do prior to your presentation that will help calm your nerves and set you up for a better present...20 Ways to Improve Your Presentation Skills

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Thursday, 20 November 2014

The Importance of Social Sensitivity in Business

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Social Sensitivity is being able ...The Importance of Social Sensitivity in Business

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Using Data for Better Social Retargeting

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Retargeting on social media is quickly becoming common practice. Using data wisely may be the key to ...Using Data for Better Social Retargeting

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Why Facebook&#039;s War on Marketing Is a Good Thing

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Facebook's war on marketing is causing an unexpected side effect: it is challenging brands to cre...Why Facebook's War on Marketing Is a Good Thing

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Is Your Brand Seeing &quot;Love&quot; on Social? [INFOGRAPHIC]

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Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social....Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

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Wednesday, 19 November 2014

Storytelling 101: How One Story Built a Global Brand

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In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into ...Storytelling 101: How One Story Built a Global Brand

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Try a Little Humor with Your Social Media: It Might Just Save the Planet

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Some of the world’s most-recognizable brands flourish in the nonprofit sector; Greenpeace, founded in 1971...Try a Little Humor with Your Social Media: It Might Just Save the Planet

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Tuesday, 18 November 2014

6 Warning Signs That Your Hat Is Turning Black

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Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content. Avoid these six actions to make sure you're keeping your hat white....6 Warning Signs That Your Hat Is Turning Black

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The Multiscreen Evolution of Travel Decisions

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Conducted by comScore and commissioned by Expedia Media Solutions, a study published last week analyzes the importance of desktop, tablets and smartphone devices in online travel content consumption. There are some very interesting findings that confirm how urgent it is becoming for travel and hospitality stakeholders to embrace mobile!...The Multiscreen Evolution of Travel Decisions

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Five 2015 Digital Marketing Trends for Your Consideration

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It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most: think about what’s next...Five 2015 Digital Marketing Trends for Your Consideration

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&#039;Tech Savvy&#039; for Midsized Companies Means &#039;Customer Savvy&#039;

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In parallel to technology considerations, the single most important success factor for most companies is The Customer. These days all activities related to the customer must be ramped up and more responsive to customer ne...'Tech Savvy' for Midsized Companies Means 'Customer Savvy'

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Monday, 17 November 2014

Content Marketing Minds: Content Marketing, a Martyr for a Better Web

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Content marketing is ch...Content Marketing Minds: Content Marketing, a Martyr for a Better Web

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A Place Designers Can Call HOME

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As the audience for interior and exterior design evolves, so has the method for reaching them. We live in a digital world where mobile technology, social media, and online videos rule. With a focus on content curation, The Design Network is the first ever crowd-sourced, broadband television network and online community for both professional interior designers and the modern DIY crowd....A Place Designers Can Call HOME

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Disrupting Work: Are You Ready for 2015? [INFOGRAPHIC]

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Some years ago, while working at SAP, I was involved in a global workforce enablement program. Our challenge was to look ahead to 2015 (yes, we are now almost there), model the future demand for software, services and skills and put in place programs that would ensure there were enough skilled and experienced SAP practitioners available to deliver to the expected demands of our customers. What we realized was that learning could no lon...Disrupting Work: Are You Ready for 2015? [INFOGRAPHIC]

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Sunday, 16 November 2014

Facebook to Brands: Our Relationship is Changing

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As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads....Facebook to Brands: Our Relationship is Changing

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Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

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Are you using Google+ for marketing purposes? Do you want to learn how to grow your business on Google Plus?...Social Media Marketing: Build Your Business on Google+ [INFOGRAPHIC]

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Grilling the Gurus: 10 Q&amp;A with Tagboard [SMToolbox]

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This post kicks off the "Grilling the Gurus" series, devoted to Q&A with the leading toolmakers in the social media industry. In this particular post, Tagboard CEO Joshua Decker takes readers behind the scenes of Tagboard to profile the tool that super-charges #hashtags....Grilling the Gurus: 10 Q&A with Tagboard [SMToolbox]

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Funding Comparison: Social Networks and Collaborative Economy

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Having analyzed the social networking space for about a decade, I was curious on comparing it to the Collaborative Economy space where I’m currently focused fulltime....Funding Comparison: Social Networks and Collaborative Economy

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Saturday, 15 November 2014

Why Community Manager Should Be Your Association&#039;s Next Hire

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Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users....Why Community Manager Should Be Your Association's Next Hire

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