Tuesday, 23 December 2014

CMO of the Week: Marty St. George, JetBlue and Insights on Sky-High Marketing Success

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What keeps the marketing engines of JetBlue running so smoothly? It could have something to do with CMO Marty St. George, a pilot of the company’s marketing team and expert navigator of the testy air travel market. In an industry full of machinery (both literal and figurative), St. George leads a marketing team that has separated itself from the steely competition through the company’s core values, its ability to cle...CMO of the Week: Marty St. George, JetBlue and Insights on Sky-High Marketing Success

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