Wednesday, 15 October 2014

Crafting Better Social Media Posts Using Email Marketing Principles

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What do your social followers mean to you? Are they a group of deEmaildicated consumers that enjoy interacting with you on a personal level, or are they just a number, a (hopefully) ever-growing list of people you send a little content on a (hopefully) regular basis?Unfortunately, a lot of companies fall into this latter category, treating their social networks as little more than a poor man’s email list. It’s nice and convenient since they do...Crafting Better Social Media Posts Using Email Marketing Principles

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