Friday, 31 October 2014

10 Things You Most Likely Didn't Know About Social Media

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If you consider yourself a know-it-all social media guru, you're in for a surprise. Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marketers to create more effective social media strategies. There are dozens of research studies being conducted on the subject, some of which you ...10 Things You Most Likely Didn't Know About Social Media

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5 Easy Steps for Creating an Effective LinkedIn Campaign

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A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollar...5 Easy Steps for Creating an Effective LinkedIn Campaign

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The Three Reasons the Collaborative Economy Is Happening

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Your customers are making their own goods in the Maker Movement and sharing their resources – rather than buying them from you!  We’ve conducted research in a pragmatic method via interviews and more to find out why.  Consumers don’t need to continually buy from companies as they are makin...The Three Reasons the Collaborative Economy Is Happening

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Why Bold Leadership Will Drive the Internet of Things

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The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.While IT executives are evenly split on the question of whether IoT is reality or hype, CompTIA asserts that the compl...Why Bold Leadership Will Drive the Internet of Things

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Thursday, 30 October 2014

SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

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Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing que...SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

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20 SEO Sumos to Follow on Twitter

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A couple of months ago one of the guest speakers in my NYU class presented a slide duri...20 SEO Sumos to Follow on Twitter

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Brands: Don't Be Afraid to Market Sideways

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Brands! Stop leading with your features and benefits. Ask yourself this instead: How can I help?Jay Baer challenged all the marketers and brand managers gathered for the digiSTORY 2014 conference to tell stories that matter. “Marketing sideways,” he called it: “Ma...Brands: Don't Be Afraid to Market Sideways

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Wednesday, 29 October 2014

Evergreen Content: Why You Need It

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So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to...Evergreen Content: Why You Need It

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3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

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As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are ...3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

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Is There a "Content Pattern" That Builds a Brand?

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Everybody wants their content to go viral.But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business.Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer.YouTube has been promoting a “3H” video brand str...Is There a "Content Pattern" That Builds a Brand?

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Tuesday, 28 October 2014

Budgeting for Social in 2015

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It’s coming up to that time again. No matter if you’re client side or agency side, 2015 budgets are hugely important.For agencies, it means a time of great change. Some clients may leave as their budgets are reduced, or priorit...Budgeting for Social in 2015

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The SEO Horror Behind the Zombie Guest Blogging Apocalypse

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This article was inspired by Geoff Livingston’s poignant post “8 Myths of the Zombie Content Apocalypse," published on copyblogger as a reaction to the phenomenon called “content shock.” It’s a principle that i...The SEO Horror Behind the Zombie Guest Blogging Apocalypse

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5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

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The world of business is discovering the power of mobile marketing, the incredible response rates are something every business dreams of - however in such a personal form of communication you need to make sure you get your message right.So here are 5 easy steps to follow to make sure your first mobile marketing campaign will...5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

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How to Get the Most Value from Online Feedback

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Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. We&rsq...How to Get the Most Value from Online Feedback

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Monday, 27 October 2014

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

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Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal road blocks?Do you struggle with get...CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

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What Content Should You Create?

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In case you weren’t sure, the novelty’s over and Content Marketing is no longer new.In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing for the upcoming year.The reasons are clear: it works better, cost less than traditional adver...What Content Should You Create?

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Omni-Channel Marketing in Travel

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The term “Omni-Channel” has become a market...Omni-Channel Marketing in Travel

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Sunday, 26 October 2014

Why Giving Away a Free Month of Social Media Marketing Won't Work

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In a span of 2 hours, I saw two different Facebook ad...Why Giving Away a Free Month of Social Media Marketing Won't Work

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Making Sense of Social Media Analytics

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Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about s...Making Sense of Social Media Analytics

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What Gets Most Exposure: YouTube Links Or Facebook Video?

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How To Get Your Content SeenWhether you’re the CEO of a conglomerate or the head of an online start-up, there’s one thing you crave for your business above all else: exposure. Thanks to the internet, ...What Gets Most Exposure: YouTube Links Or Facebook Video?

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The 7 Flavors of Content Marketing: What’s Yours?

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According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one.  As a matter of fact, of those who have a documented strategy, 60 percent consider themselves effective at content marketing. Only 32 per...The 7 Flavors of Content Marketing: What’s Yours?

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Saturday, 25 October 2014

When Will Researchers Wake Up to the Power of Social Media?

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Academics often have a peculiar relationship with social media.  For instance, a study from earlier this year highlighted how few academic researchers are active on social media.“Only a minority of university researchers are using free and widely available social media to get their results and published insights out and into the hands of the p...When Will Researchers Wake Up to the Power of Social Media?

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4 Instagram Tools That Help Grow Your Account

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Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s...4 Instagram Tools That Help Grow Your Account

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Why It's Important to Make a Good Pitch [INFOGRAPHIC]

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Pitching isn't easy, and we don't just mean in baseball. When you've got something you want to share, how do you get attention without seeming needy, spammy, or just plain pathetic? There is a subtle art to pitching, and it's tough to get it right the first time. Like most other things, practice makes perfect. This infographic takes the reader through the wonderful world of how to build a good pitch. Before we get into the nitty gritty, let's look at how pitching and advertising work. ...Why It's Important to Make a Good Pitch [INFOGRAPHIC]

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Friday, 24 October 2014

4 Social Marketing Time Management Tips

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“If you don’t know where you are going, you’ll end up someplace else.” – Yogi BerraTime management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished.If you work in social media, then you get what I’m talking about. There are distractions thrown at us daily via new blog posts to read, Facebook updates from friends, new pins on Pinterest and so on. S...4 Social Marketing Time Management Tips

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6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer

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Affluent consumers know the unbridled joy of receiving a W-2 with earnings worth $100K or more at the end of the year. Th...6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer

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We Fired Our Best Employee: Here's Why

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Three years ago, in my college dorm room, I decided to start a design firm. Since then, we’ve g...We Fired Our Best Employee: Here's Why

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Storytelling Using Social Media: 9 Way to Tell Your Story [SLIDESHARE]

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In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked how they can share their stories with their community believe they must give a keynote speech...Storytelling Using Social Media: 9 Way to Tell Your Story [SLIDESHARE]

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Thursday, 23 October 2014

"But What Should I Tweet?" Said the Small Business Owner

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As a business owner, by now you already know that using social media such as Twitter can give your website or brand a boost in search engine rankings. Indeed, according to some internet marketing experts..."But What Should I Tweet?" Said the Small Business Owner

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15 Reasons Why Google Search Page Has Just 3 Buttons

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Google is the most viewed website in the entire world. And while this may not come as a big surprise for those that use Google, it’s quite astonishing when you step back and realize that this site has one of the most simplistic designs on the entire internet. Here are 15 reasons why the Google search page has just three buttons and how it helps the s...15 Reasons Why Google Search Page Has Just 3 Buttons

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Beyond Engagement: Listening to the Employee's Tale

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People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. In part, that’s because no two employee-advocacy programs are identical; more often, though, it’s because every employee has a unique, highly personal reason for participating. Finding a way to appeal to your people is the key to success – so pause before you leap in and consider how th...Beyond Engagement: Listening to the Employee's Tale

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Wednesday, 22 October 2014

A Call for Social Media Restraint During a Crisis

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At 12:43 today, I watched the tweet stream about the Ottawa shooting with horror. The story unfolding in 140-character bites, complete with pictures and up to the minute snapshots on the scene. Photos of victims, police and journalists are flooding the #Ottawashooting hashtag. There are faces...A Call for Social Media Restraint During a Crisis

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New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

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A survey released today underscores the importance of...New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

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Don't Bore Your Audience: Use the Pixar Pitch

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When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. A...Don't Bore Your Audience: Use the Pixar Pitch

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Tuesday, 21 October 2014

3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

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Monica Lewinsky is tweeting – as of Monday, Oct. 20. While the launch of @MonicaLewinsky is not national news, it is news on a grand scale because, while she will forever be connected to the transgressions of her chaotic White House youth, Lewinsky is a survivor – recharged and reinvented and, on Twitter, brilliantly rebranded.  On Twitter, Lewinsky describes herself as a social activist, public speaker, contributor to Vanity Fair and kn...3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

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Getting the Most Out of a Twitter Chat

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Twitter chats can be a great way to utilize social media and build a relationship between a business and its audience. These unique 30 to 60 minute real time conversations that use a dedicated hashtag can really help in getting feedback on a particular service or product yo...Getting the Most Out of a Twitter Chat

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Is an Email Address Worth $16,000?

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So you are finally listening to the advice of your marketing guru, agency, etc...Is an Email Address Worth $16,000?

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Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

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As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, when, or where they work from. According to the latest New Way to Work I...Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

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Monday, 20 October 2014

True Confessions of a Social Media Professional

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I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro.The rookie is the new kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they are the newest ones in the field.The wannabe talks the talk but doesn’t walk the walk. You know, they explain their l...True Confessions of a Social Media Professional

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4 Reasons Drupal is the Best Social CMS

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It turns out Drupal and Social Media are a match made in heaven. Because of Drupal’s system of modules, integration with external websites can be as easy as installing a module that fits your site’s needs. And once these modules are installed, you will have a central place to manage profile information and plug-in modules, such as follow and share buttons.But, before any of that, the first question to ask yourself is how do you want your website to interact wit...4 Reasons Drupal is the Best Social CMS

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SMToolbox: How to Make Infographics Fast, the Easel.ly Way

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Breaking news: a picture tells a thousand words. Ok, so you maybe had that intelligence brief alrea...SMToolbox: How to Make Infographics Fast, the Easel.ly Way

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Sunday, 19 October 2014

What Cohort Analysis on Ello Reveals

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Though it’s been called everything from the Facebook killer to just another blip on the social network radar, a RJMetrics analysis of Ello's public post, follower, and following data paints a positive picture of the ad-free social network…well…for now anyway.A measurement of 160,000 users from the site shows Ello is capable of playing with the big dogs of social media. New user acquisition ...What Cohort Analysis on Ello Reveals

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What Sharing Great Moments Can Teach Us About Change

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Sharing successes is one of the more common facets of modern life, whether it’s sharing each new sal...What Sharing Great Moments Can Teach Us About Change

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Social CRM: How Best to Manage the Sales Process

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Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphe...Social CRM: How Best to Manage the Sales Process

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Brand Building with Backlinks via Blogger Outreach

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The aim of my blog every week is to deliver useful informati...Brand Building with Backlinks via Blogger Outreach

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Saturday, 18 October 2014

Why, How, Who, When, And What

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There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers.  It’s this difference th...Why, How, Who, When, And What

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Make It Fun: Gamification and Marketing

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I’m going to take a quick, unofficial poll — if you have played some sort of game on your phone today, raise your hand.Why did you pull your phone out and start playing that game? I’m guessing because it was fun. If it wasn’t fun, you probably wouldn&r...Make It Fun: Gamification and Marketing

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Branding Lessons We Can All Learn From Dove

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Any quality SEO company will tell you that keywords alone won’t help you gain clients. Your message - whic...Branding Lessons We Can All Learn From Dove

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Friday, 17 October 2014

A Guide to Social Media Listening Tools

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Why Listen At All?If you want to make the most from the online presence of your brand, you simply must know what people are saying about it on social media. You need to know what's being said and where it's being said. Analyzing data from social listening will help you to understand your audience better and provide more relevant content.But that's not al...A Guide to Social Media Listening Tools

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10 Twitter Accounts That Prove Twitter Has Changed the World

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When the President of the United States, a reality TV megast...10 Twitter Accounts That Prove Twitter Has Changed the World

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11 Ideal Facebook Tools for Marketers

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We've posted huge, helpful lists on social media tools ...11 Ideal Facebook Tools for Marketers

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Understand Your Business: Value Proposition 101

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Our organization provides ABC to XYZ.I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ ...Understand Your Business: Value Proposition 101

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