Friday, 26 September 2014

Apple’s Stumble into Fall Demonstrates the Double-Edged Sword of Brand Attachment

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Apple’s Fall season has been less-than-stellar from a social sentiment perspective, and social media channels have been lit up with everything from rants about U2 to competitor ad campaigns. This is bad news for Apple,...Apple’s Stumble into Fall Demonstrates the Double-Edged Sword of Brand Attachment

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