Wednesday, 3 September 2014

8 Ways the #IceBucketChallenge Has Changed Social Media Marketing Forever

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It started out small, a challenge between friends to raise awareness and funds on behalf of someone they knew who was suffering with ALS. It became the viral fundraising event of the summer, raising over $100 million in one month (and going strong). Everyone, both nonprofits and for-profit businesses alike, wants to...8 Ways the #IceBucketChallenge Has Changed Social Media Marketing Forever

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