Thursday, 21 August 2014

The Era of the Entitled Customer and the Future of Customer Engagement

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For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that....The Era of the Entitled Customer and the Future of Customer Engagement

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