Monday, 11 August 2014

The Big Brand Theory: Pizza Hut

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With many individuals participating in the brand's community management, how does Pizza Hut maintain a consistent brand voice? Bromberg responds, "Just like people, the brand voice evolves over time. Although my team is the only one creating content we absolutely have a ton of perspectives and ideas that come from all over the organization and all over the community....The Big Brand Theory: Pizza Hut

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