Sunday, 31 August 2014

Facebook Cracks Down on Clickbait Headlines

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Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed....Facebook Cracks Down on Clickbait Headlines

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10 Tips for Optimal AdWords Campaign Settings

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Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics....10 Tips for Optimal AdWords Campaign Settings

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What’s Your Connectivity Worth?

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Could you do give up your connectivity 3 months and become a millionaire? Could you do it?...What’s Your Connectivity Worth?

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30 Action Items to Get Serious About Influencer Marketing

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Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To ach...30 Action Items to Get Serious About Influencer Marketing

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Saturday, 30 August 2014

Leaders in Advocate Marketing: Q&A with Michael Brito

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Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company....Leaders in Advocate Marketing: Q&A with Michael Brito

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Relevancy and the Internet of Things

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Strong predictions are being made as to how connected our eve...Relevancy and the Internet of Things

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Integrating Social and Email Marketing

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You may be wondering why you need to start thinking about social engagement in your email marketing. The short answer is because mobile is on the rise. Year over year we are seeing more people opening email on their phone or tablet rather than desktop....Integrating Social and Email Marketing

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Friday, 29 August 2014

Trending This Week: News Stories on Social Media

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The biggest and most interesting news stories as played out on social media this week....Trending This Week: News Stories on Social Media

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Sales Copywriting for Social Media Without Being Too Salesy

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If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple....Sales Copywriting for Social Media Without Being Too Salesy

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Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

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What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective....Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

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Thursday, 28 August 2014

Social Breakthrough: Twitter Analytics Mainstreams Data

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The launch of Twitter Analytics is just the sta...Social Breakthrough: Twitter Analytics Mainstreams Data

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Creating Facebook Posts That Provide Value

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The Facebook “like” has become an empty gesture, almost a reflex action. You must structure your posts properly to get true ROI from your Facebook fans....Creating Facebook Posts That Provide Value

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Employees on Social Media? Have No Fear

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A surprising number of organizations continue to fear the prospect of employees on social media, and by doing so are missing what could b...Employees on Social Media? Have No Fear

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Getting the Most Out of Social Media’s Big Four

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Incorporating the big four social media platforms – Facebook, Twitter, Google+ and Pinterest - into your online marketing plan is a must-do for success. Depending on your business and its industry, you might also consider sites such as YouTube and LinkedIn to grow your authority and brand awareness....Getting the Most Out of Social Media’s Big Four

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Wednesday, 27 August 2014

5 Rules for Super Effective Hashtags on Twitter

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Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats....5 Rules for Super Effective Hashtags on Twitter

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Why You Shouldn’t Give Your Social Media Audience the Content They Want

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It may seem counterintuitive, but the...Why You Shouldn’t Give Your Social Media Audience the Content They Want

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9 Reasons to Self-Promote on LinkedIn

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They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connec...9 Reasons to Self-Promote on LinkedIn

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Tuesday, 26 August 2014

How to Expand Your Brand with "Other People's Content"

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Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content)....How to Expand Your Brand with "Other People's Content"

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4 Simple Ways to Make Your Hashtags Work Overtime

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Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your brand or business....4 Simple Ways to Make Your Hashtags Work Overtime

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How to Use Wearable Tech to Rev Up Your Real-Time Event Social Media

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Wearable tech is all the rage, but how can we...How to Use Wearable Tech to Rev Up Your Real-Time Event Social Media

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Social Advocacy and Politics: When Viral Happens to You, Take the #IceBucketChallenge

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While you can’t plan to create a viral campaign, you can prepare to take advantage of one going viral. If you are lucky enough, like the ALS Association, to have this happen to you, astute enough to notice it is happening and ready to act, you can create a waterfall of opportunity and outcome for your cause....Social Advocacy and Politics: When Viral Happens to You, Take the #IceBucketChallenge

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Monday, 25 August 2014

How to Use Different Social Media Platforms for Your Business

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The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, “What social media platform would be bes...How to Use Different Social Media Platforms for Your Business

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Is Your Value Proposition Helping or Hurting You?

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Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in market...Is Your Value Proposition Helping or Hurting You?

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Wireless Technologies Enable the Internet of Everything

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Imagine a world where all manner of electrical and electronic devices are connecte...Wireless Technologies Enable the Internet of Everything

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Sunday, 24 August 2014

Stalled Deals?

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We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeli...Stalled Deals?

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How to Use Blog Categories and Tags the Right Way

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Blog categories and tags are the tools used to organize content for your ...How to Use Blog Categories and Tags the Right Way

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Home Virtualization: How Business Benefits Are Seen at Home

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When it comes to business strategy, virtualization is usually at the top of the list for adoption. It certainly makes sense; after all, virtualization offers businesses many benefits like faster disaster recovery, easy scalability, and reduced energy costs....Home Virtualization: How Business Benefits Are Seen at Home

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Excellent Social Media Networking: Get Off Your Computer and Meet People!

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For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to dri...Excellent Social Media Networking: Get Off Your Computer and Meet People!

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Saturday, 23 August 2014

The Two Secrets to B2B Lead Generation

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Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them....The Two Secrets to B2B Lead Generation

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How and Why to Promote Your Online Connections

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Do you want to earn the respect and affection of your online network of peers, influencers, and prospects? Do you wa...How and Why to Promote Your Online Connections

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10 Ways to Deliver the Social Proof You Need to Win Business

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Social proof marketing helps make your register ring. This post examines...10 Ways to Deliver the Social Proof You Need to Win Business

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Friday, 22 August 2014

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

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If you think a customer centricity strategy is primarily for B2C busines...5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

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Pinterest: Here’s What Business Owners Must Know

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One of the social media that is booming since the latter half of 2012 is Pinterest. The buzz may have calmed down after its initial launch but its power has not declined. These suggestions will be helpful and valuable for business owners, content marketers, and bloggers to enable enhanced marketing through Pinterest. Small businesses are beginning to ...Pinterest: Here’s What Business Owners Must Know

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Social Proof, Social Media, and Customer Habits Online

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This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start....Social Proof, Social Media, and Customer Habits Online

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Thursday, 21 August 2014

Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message

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Welcome to another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message....Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message

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The Era of the Entitled Customer and the Future of Customer Engagement

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For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that....The Era of the Entitled Customer and the Future of Customer Engagement

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Social Startups: N3TWORK App Curates Your Internet Video Interests

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“There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Y...Social Startups: N3TWORK App Curates Your Internet Video Interests

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Can Social Save Television?

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This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discov...Can Social Save Television?

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Wednesday, 20 August 2014

Multiple Channels, One Marketing Strategy

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Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right? To successfully pull this off, your brand needs to understand the importance of content....Multiple Channels, One Marketing Strategy

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What Coke Learned from Social Media

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This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering....What Coke Learned from Social Media

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Employee Advocacy Is a Game Changer: Are You Ready?

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The business case for a large transformation program like Employee Advocacy, will require costs and value, selling to stakeholders and motivating them to provide resource and investment support needed. Are you ready to change the game?...Employee Advocacy Is a Game Changer: Are You Ready?

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Tuesday, 19 August 2014

Are You Breeding Clones, Copycats, and the Occasional Inspiration?

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When you begin from a position of true innovation, it doesn't really matter what yo...Are You Breeding Clones, Copycats, and the Occasional Inspiration?

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Content May Be King, But Content Distribution Is Definitely Queen

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We’ve all heard it many times – blah blah… content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of ...Content May Be King, But Content Distribution Is Definitely Queen

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Tips About Discussing a Celebrity Death on Your Company’s Social Media Pages

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The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages....Tips About Discussing a Celebrity Death on Your Company’s Social Media Pages

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Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

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Social media marketing is fluid...Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

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Monday, 18 August 2014

How Will You Use LinkedIn for Your B2B Marketing?

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Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You o...How Will You Use LinkedIn for Your B2B Marketing?

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Data's Role in Effective Employee Advocacy Programs

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At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock w...Data's Role in Effective Employee Advocacy Programs

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Important Instagram Insights and Best Practices for Success

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Instagram's platform continues to generate impressive metrics from year to the next. Sinc...Important Instagram Insights and Best Practices for Success

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Sunday, 17 August 2014

The Key to Why Sales Training Fails

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If the objective of a training program is for people to apply that learning in the workplace and make...The Key to Why Sales Training Fails

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The Brand Mistake You Must Avoid

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You need help to build your business. You need people with expertise. You need people to share the workload. Whether we are hiring new talent or outsourcing services, there is one thing that must never happen......The Brand Mistake You Must Avoid

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How to Improve Email Open Rates: The Small Business Owner’s Guide

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If you run a small business then you definitely know how frustrating email marketing can ...How to Improve Email Open Rates: The Small Business Owner’s Guide

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Social Media Moxy: Lauren Bacall's Legacy

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If there’s one thing I really love about social media, it’s the ability to capture so many of the vignettes and anecdotes of peoples lives that not only teach and inspire in the moment, but also become part of our collective conscience, enduring as touchstones for all generations....Social Media Moxy: Lauren Bacall's Legacy

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Saturday, 16 August 2014

Sponsored Content Is the New Black, But Is It Ethical?

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Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing....Sponsored Content Is the New Black, But Is It Ethical?

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Promoting vs. Spamming: What is the Difference?

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When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no ...Promoting vs. Spamming: What is the Difference?

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Can Instagram Function at the Top of Your Sales Funnel?

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Instagram has broken into the mainstream, and while that may scare off the Millennials, it offers enormous ...Can Instagram Function at the Top of Your Sales Funnel?

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