Monday, 16 June 2014

Apple's Advertising Problems May Not Be With Its Ad Agency

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For three decades, Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in...Apple's Advertising Problems May Not Be With Its Ad Agency

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