Monday, 30 June 2014

Content is Only as Good as Its Shareability

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It’s no secret that inbound marketing has become exc...Content is Only as Good as Its Shareability

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How to Perk Up Your Dying Facebook Page

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You have to remember that people see Facebook as a fun social sphere where they go to connect with friends and enjoy. Your goal of enticing them to become your customers should never go against this principle. Hence, you should avoid hard-selling tactics that can portray you as an aggressive business outsider.read more...How to Perk Up Your Dying Facebook Page

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The Big Brand Theory: The X Games

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With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social sharing. As the brand moves more into image-based social media Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”read more...The Big Brand Theory: The X Games

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Sunday, 29 June 2014

How to Bring Great Customer Service Online

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Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to...How to Bring Great Customer Service Online

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Screening Questions: Essential Or Waste of Space?

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When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.read more...Screening Questions: Essential Or Waste of Space?

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Rebranding Through Employee Social Engagement

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Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. ...Rebranding Through Employee Social Engagement

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SMToolbox: Improving Performance in the Financial Industry with Hearsay Social

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We are now seeing the emergence of a new wave of social media tools that intelligently address specific business challenges. This week we take a look at how Hearsay Social has focused on the practical ways social media can support field sales staff and can help ensure compliance in the financial services industry.read more...SMToolbox: Improving Performance in the Financial Industry with Hearsay Social

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Saturday, 28 June 2014

Viral vs Shareable Content: Which One is Right for Your Brand?

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“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success. read more...Viral vs Shareable Content: Which One is Right for Your Brand?

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The Key to Building Strong Customer Relationships

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Building great customer relationships requires a team effort. But a team effort alone is not enough. There are certain keys to building great customer relationships, and one key stands out above all others. Without this one factor in play, all your effort and hard work will produce a hit and miss strategy that will tarnish your brand, rather than strengthen it.read more...The Key to Building Strong Customer Relationships

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The Vampire Strikes Back

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Social media is fertile ground for celebrities to take control and build their personal brands, but the que...The Vampire Strikes Back

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Friday, 27 June 2014

Video in the Feed and the Future of Digital Marketing

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Let's dig into Facebook's “Video In The Feed&...Video in the Feed and the Future of Digital Marketing

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6 Ways to Get Your Content to Stand Out

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If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field. Post some coupons or discount codes that followers can use on your website.read more...6 Ways to Get Your Content to Stand Out

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Socially Stephanie: Socially Selling for B2B

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"Dear Socially Stephanie: I'm a salesp...Socially Stephanie: Socially Selling for B2B

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Thursday, 26 June 2014

4 Tips to Surviving a Viral Hoax

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A viral story that outraged millions and turned the nation’s collective disapproving gaze directly at KFC was all a hoax. Assuming the incident never took place and the social media frenzy over it really was just fuel for a hoax, KFC is the victim. Here are four tips to face a social media hoax with authority, integrity and dignity – even if the world thinks you are in the wrong.read more...4 Tips to Surviving a Viral Hoax

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Losing Control: 4 Potential Pitfalls of User Generated Content

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When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your ...Losing Control: 4 Potential Pitfalls of User Generated Content

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Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

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In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”read more...Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

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Beyond Engagement: The Growing Influence of the Subject-Matter Expert

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In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).read more...Beyond Engagement: The Growing Influence of the Subject-Matter Expert

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Wednesday, 25 June 2014

Social Media Strategy Ideas for Small Businesses

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Who says you have to spend thousands of dollars for a spectacular marketing campaign? With social media, both big and small businesses alike can compete for their target audience’s attention. All it will take is a strategy, a little creativity, and these steps to make a social media marketing campaign that can’t be beat.read more...Social Media Strategy Ideas for Small Businesses

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Five Reasons to A/B Test Your Email Marketing Campaigns

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When you want to reach out to your lead and customer base with email marketing campaigns, A/B testing is an effective way to determine which email is most effective in promoting en...Five Reasons to A/B Test Your Email Marketing Campaigns

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Tuesday, 24 June 2014

Take Control! Enhance the Potency of Your Facebook Experience

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Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story. The other half...Take Control! Enhance the Potency of Your Facebook Experience

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Social Advocacy & Politics: ISIS Takes Control of Your Twitter Account

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While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. For example, ISIS under...Social Advocacy & Politics: ISIS Takes Control of Your Twitter Account

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William Shatner Rants About Twitter Nobodies Being Verified

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Since Saturday night, William Shatner has been complaining on Twitter about non-celebrities like social media representative ...William Shatner Rants About Twitter Nobodies Being Verified

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Social Advocacy & Politics: ISIS Takes Controls of Your Twitter Account

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While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. For example, ISIS understa...Social Advocacy & Politics: ISIS Takes Controls of Your Twitter Account

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Monday, 23 June 2014

Marketing Automation: What It Is and Why You Need to Know

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For those who want to bring profit to their business through online marketing efforts, marketing automation is an invaluable tool. Marketing automation allows automated information sharing with your leads and c...Marketing Automation: What It Is and Why You Need to Know

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The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

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Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year? We don't have things figured out quite to that extreme here at Buffer, but we do have some idea of what's ahead. read more...The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

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The Big Brand Theory: Hyundai, Soccer, and Zombies

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Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We'...The Big Brand Theory: Hyundai, Soccer, and Zombies

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Sunday, 22 June 2014

Why Do People Use Social Media?

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While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most important thing to consider.read more...Why Do People Use Social Media?

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15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

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The top 7 ____ People love lists. It lets your readers know what to expect by appropriately setting their expectations. 3 Extraordinary ____ to Set You Apart. No, people really love lists. Use buzzwords to help increase curiosity. Here are 15 fill-in-the-blank blog titles to help get the creative j...15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

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SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio

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Salesforce is the latest company to outline its vision for integrated social media marketing. Their new Social Studio is an integrated social media software suite that brings together two of its popular products - Radian6 and Buddy Media. We take a look in this week's SMToolbox.read more...SMToolbox: Integrated Social Media Marketing with Radian6 Buddy Media Social Studio

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10 Custom Audiences You Should Be Targeting With Facebook Advertising

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To target current fans effec...10 Custom Audiences You Should Be Targeting With Facebook Advertising

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Saturday, 21 June 2014

Employee Engagement: Fostering the Courage to Push Back

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The best leaders among us have learned to foster a culture where employees are not afraid to push back or share their thoughts, even though ...Employee Engagement: Fostering the Courage to Push Back

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12 Critical Homepage Elements

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The homepage is the most important page on your website because this is where potential customers are most likely to visit first. The bulk of your traffic will come from your homepage and to make sure you are not hindering any visits turning into conversions.read more...12 Critical Homepage Elements

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Online Landscape Requires a Business Competitive Advantage [INFOGRAPHIC]

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Within the past ten years the growth and popularity of online marketing has made even the most old-fashion of brands recognize the need to capitalize on online marketing efforts. With 80% of business communications occurring online it's no wonder that 47% of Americans claim that Facebook marketing campaigns can be the greatest influencer ...Online Landscape Requires a Business Competitive Advantage [INFOGRAPHIC]

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Friday, 20 June 2014

The Ultimate Mobile Social Media Strategy Guide

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Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It's strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It's a good lesson to keep in mind.read more...The Ultimate Mobile Social Media Strategy Guide

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How Well Do Top Bus Companies Practice Social Customer Service?

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Customers have higher expectations for the quality and speed of the responses they receive from brands than ever before. With some form of unplanned disruptions and delays inevitable for any large travel organization, social presents an opportunity to solve customer issues, especially when the only brand employee present is the driver. read more...How Well Do Top Bus Companies Practice Social Customer Service?

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Socially Stephanie: How to Incorporate Video into Your Social Media Strategy

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Dear Socially Stephanie, I'm feeling confide...Socially Stephanie: How to Incorporate Video into Your Social Media Strategy

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Thursday, 19 June 2014

Why I Just Un-Followed You On Twitter

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This week I carved out some time to go through the people that I am following on Twitter and delete most of them. The platform has this rule that once you hit follo...Why I Just Un-Followed You On Twitter

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them

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Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a...A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them

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Federal Judge Rules Required Social Media Disclaimers Unlawful

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Requiring your employees to include a disclaimer in their social media posts that their opinions are their own is “unreasonably burdensome” and unlawful, according...Federal Judge Rules Required Social Media Disclaimers Unlawful

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Content Marketing Minds: Nail the Copy or Get Hammered

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All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing. read more...Content Marketing Minds: Nail the Copy or Get Hammered

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Wednesday, 18 June 2014

How to Be Lazy and Still Build Your Email List

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You work hard to get ahead. You keep busy and active getting the next thing done. But from time to time, even in today’s always connected work world, it’s actually smarter to be… lazy. The daily know-how’s and to-do’s are constantly changing - that’s a given with our social online. read more...How to Be Lazy and Still Build Your Email List

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4 Major Components You Should Consider in a Social Media Audit

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With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important. A simple way to make sure your social media accounts are set up effectively is by performing a social media audit. read more...4 Major Components You Should Consider in a Social Media Audit

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Social Startups: Zoomph Organizes and Visualizes Social Media Mayhem in One Platform

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Manouchehri said he started Zoomph in 2010, mostly because that’s when, “We took a s...Social Startups: Zoomph Organizes and Visualizes Social Media Mayhem in One Platform

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Tuesday, 17 June 2014

Creating a Hashtag to Build Engagement at Your Event

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Hashtags are everywhere nowadays, and I do mean everywhere! You can now find them on every major social network (except for LinkedIn), and more than likely, your customers or clients are already using them in some way or another.read more...Creating a Hashtag to Build Engagement at Your Event

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Pinterest Self-Serve Ads Are Coming: Are You Ready?

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Pinterest is expanding their Promoted Pins tool to offer a Do I...Pinterest Self-Serve Ads Are Coming: Are You Ready?

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Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

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We invited Joanna Belbey ...Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

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Social Advocacy & Politics: The Epic Twitter Arrest of @PeoriaMayor

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In April, Peoria Mayor Jim Ardis ordered a police raid to shut down the expletive-laden Twitter parody account @PeoriaMayor. 29-year old Jim Daniels created the account (now renamed @NotPeoriaMayor for clarity sake) as a joke. He tweeted in the first person about “the mayor’s” drug-laden sexual escapades.read more...Social Advocacy & Politics: The Epic Twitter Arrest of @PeoriaMayor

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Monday, 16 June 2014

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

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As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of cont...A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

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No Social Before Building eMail Lists: SmartPhone Growth Demands Responsive eMail Design [VIDEO]

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Are you getting the most out of your social media investment? Every visitor you get from social networks should be captured to your list. Would you be as worried about reach on social platforms if you had all your Facebook friends, for example, on your mailing list already?read more...No Social Before Building eMail Lists: SmartPhone Growth Demands Responsive eMail Design [VIDEO]

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Apple's Advertising Problems May Not Be With Its Ad Agency

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For three decades, Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in...Apple's Advertising Problems May Not Be With Its Ad Agency

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Sunday, 15 June 2014

Big Brand Theory: Elle.com Social Strategies

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Elle is the world's largest fashion magazine. The English language Facebook page has 2.2 million likes, while the Twitter account has 2.28 million fo...Big Brand Theory: Elle.com Social Strategies

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Why No One's Entering Your Contest

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So you created a gorgeous, clever and super fun fan contest, but when you look at the total entrants number, you're staring at a big ol' goose egg, or something close to it? Well, that's no fun. Let's dissect what could possibly be scaring all your fans away, shall we?read more...Why No One's Entering Your Contest

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