Social Media Business News

Friday, 3 October 2014

Community Management Is No Longer a Mystery

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After five years of learning together with our members, and documenting practices in hundreds of reports, we know what the core practices of successful communities are. Of those communities that have the best management practices, 85% of them can measure their value....Community Management Is No Longer a Mystery

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Thursday, 2 October 2014

Proactive Community Management: How Social Networks Can Help Protect Kids Online

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Increasingly, families talk to their kids about the importance of online safety, while others monitor their children’s use of social media with dedicated software programs. Unfortunately, discussion and monitoring can only go so far when it comes to protecting kids online....Proactive Community Management: How Social Networks Can Help Protect Kids Online

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4 Ways to Stay on Top After Facebook’s Like-Gate Ban

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As of November 5th, Facebook's ban on like-gating will go into effect, forcing brands to let go of a practice they have been using to boost social communities for years. These tips are sure to help as marketers rewrite their social strategies in the coming months....4 Ways to Stay on Top After Facebook’s Like-Gate Ban

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Ello Went Viral: Are We Trying to Punish Facebook?

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Princeton researchers predicted in January that Facebook would lose 80% of its peak user base between 2015 and 2017. If the brand continues to be perceived as untrustworthy and out of touch with user&rs...Ello Went Viral: Are We Trying to Punish Facebook?

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Wednesday, 1 October 2014

Ello: The Ad-Free Social Network

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There’s an old saying, and one which has become increasingly relevant in the social media age: if you’re not paying for something then you’re not the customer, you’re the product...Ello: The Ad-Free Social Network

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The ROI of Social Selling [INFOGRAPHIC]

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This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts....The ROI of Social Selling [INFOGRAPHIC]

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The Top 10 Best PPC Hacks - Ever!

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AdWords advertisers struggle con...The Top 10 Best PPC Hacks - Ever!

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