Saturday, 4 April 2015

What It Means to Be a Data-Driven Marketer in 2015

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The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality....What It Means to Be a Data-Driven Marketer in 2015

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