Social Media Business News

Sunday, 12 April 2015

SMToolbox: Acquire Social Superpowers with Brandwatch Signals

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What is being said about your brand on social media right now? Is a relevant hashtag suddenly trending? In this edition of SMToolbox, we take a look at how Brandwatch Signals can give you a "spider-sense" online....SMToolbox: Acquire Social Superpowers with Brandwatch Signals

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Saturday, 11 April 2015

Teens Still Like Facebook: Here Is the Data to Prove It!

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Literally every time I get into a conversation about the value of socia...Teens Still Like Facebook: Here Is the Data to Prove It!

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The State of Search Marketing in 2015 [INFOGRAPHIC]

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Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note. But how exactly can you achieve search s...The State of Search Marketing in 2015 [INFOGRAPHIC]

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What It Means to Be &quot;Eligible to Rank on Google&quot;

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Everybody wants their website to rank #1...What It Means to Be "Eligible to Rank on Google"

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Grumpy Cat Helps Link Awareness and Engagement [VIDEO]

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What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)...Grumpy Cat Helps Link Awareness and Engagement [VIDEO]

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Friday, 10 April 2015

How to Get Your Finger on the LinkedIn Pulse, and Keep It There

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In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s ...How to Get Your Finger on the LinkedIn Pulse, and Keep It There

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Identity Theft: Should You Subscribe to an ID Protection Service?

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Tax season had barely begun when we got the ne...Identity Theft: Should You Subscribe to an ID Protection Service?

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Should You Publish Your Visuals on Pinterest or Instagram?

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Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features. So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content have to s...Should You Publish Your Visuals on Pinterest or Instagram?

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Thursday, 9 April 2015

Everyone Is the Media

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Even if you don’t believe that newspapers and print media will ever completely die, it’s impossible to deny the digital momentum shift. The face of the media has changed, and one of the most significant elements of this change is the advent of...Everyone Is the Media

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Developing Differentiators: How Research Can Help You Pass the Test

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A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there’s hand made pastries available to you? Communicating your competitive advantage in your marketing copy and messaging can be di...Developing Differentiators: How Research Can Help You Pass the Test

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Do You Have to Produce Video Content to Succeed in Social Media Marketing?

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So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online &nd...Do You Have to Produce Video Content to Succeed in Social Media Marketing?

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Sprinklr Opens the Door to Clear ROI From Social Media

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After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and yesterday's acquisition of Get Satisfaction, they are well on their way to being the first and only platform to integrate all social channels, eCommerce, and web content. Ultimately, Sprinklr promises the potential...Sprinklr Opens the Door to Clear ROI From Social Media

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Wednesday, 8 April 2015

The Power of Storytelling in Social Media Marketing

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Howard Gossage, a famous copywriter from the 1960s said people don't read advertising, they read what they like. This thought applies more so now in our digital world. In social media give your audience what they like. People like stories. A...The Power of Storytelling in Social Media Marketing

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Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud

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On the heels of last week’s announcement of a new $46 million round of funding (which put the valuation of the company in the billion-dollar category), social media management platform Sprinklr announced ...Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud

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Content Marketing Minds: Chevy&#039;s #BestDayEver as the Best Prank Ever

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Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week's edition of Content Marketing Minds, I break down the positive and ...Content Marketing Minds: Chevy's #BestDayEver as the Best Prank Ever

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Tuesday, 7 April 2015

Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

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Today’s LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of ...Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

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Google Makes Mobile Optimization SEO Ranking Factor

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According to Google, "...Google Makes Mobile Optimization SEO Ranking Factor

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How to Merge Your Professional and Personal Brand

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From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the...How to Merge Your Professional and Personal Brand

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Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

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At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they...Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

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Monday, 6 April 2015

Content with Relevant Images Gets 94% More Views [INFOGRAPHIC]

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Visual storytelling is incredibly powerful. The good folks a...Content with Relevant Images Gets 94% More Views [INFOGRAPHIC]

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