Friday, 23 January 2015

How to Make Geo-Fencing Based Targeting More Effective

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Geo-fencing is used by companies to reach users in real-time based on their location. However, the concept of geo-fencing is broken. Location information alone isn’t enough for effective targeting. User consent along with knowledge of users’ interests makes targeting a much more effective and can result in high level of user engagement and positive ROI for companies and app developers alike....How to Make Geo-Fencing Based Targeting More Effective

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