Saturday, 31 January 2015

Local Search, Personalization, and Small Business Influence

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When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online....Local Search, Personalization, and Small Business Influence

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Deflategate Proves that Cult of Personality is Outshined by Cult of Scandal

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Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing. But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to, well, deflate....Deflategate Proves that Cult of Personality is Outshined by Cult of Scandal

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5 Stress Busting Techniques for Marketers

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Do you ever feel like your calendar is running you instead of the other way around? Ever get agitated due to too many competing priorities and super-tight deadlines but not enough time? Or have restless nights thinking about your version of the TPS report? (Gotta love "Office Space!") If you've answered yes to any of these questions, you are living with stress....5 Stress Busting Techniques for Marketers

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How to Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

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Every year, brands roll out the big social media guns on Super Bowl Sunday. And every year, a brand or two get a touchdown, most brands are largely ignored, and some end up investing time and effort in poorly conceived strategies that give those brands a notch in the "Loss" column....How to Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

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Friday, 30 January 2015

Facebook: All Your Mobile Ad Revenue Are Belong to Us

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This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile....Facebook: All Your Mobile Ad Revenue Are Belong to Us

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Five Fundamentals to Using YouTube for Your Business

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Many companies are now using YouTube to reach out to current and potential customers. Which is why I believe that this platform is perfect for businesses. All you need is a video camera and a little creativity to build long-lasting relationships with your clients. So how do you to reach potential customers among the countless cat videos? I have some suggestions on how to sta...Five Fundamentals to Using YouTube for Your Business

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Travel Marketing, from Social to Digital

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Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a broader, more ...Travel Marketing, from Social to Digital

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Thursday, 29 January 2015

5 Ridiculously Powerful Facebook Ad Targeting Strategies

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Mastering your Facebook ad targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Faceb...5 Ridiculously Powerful Facebook Ad Targeting Strategies

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Newcastle Brown Ale's Creative Super Bowl Campaign

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Priced out of Super Bowl advertising, Newcastle Brown Ale creates a digital campaign that draws attention to its brand and capitalizes on the buzz around the Big Game....Newcastle Brown Ale's Creative Super Bowl Campaign

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Wednesday, 28 January 2015

Power of Visual Content Marketing and Brand Storytelling in a Nutshell

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In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results....Power of Visual Content Marketing and Brand Storytelling in a Nutshell

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Super Bowl Advertising: Emotional Engagement Beats Entertainment - Always

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The Super Bowl, one of the most-watched events in broadcasting, has long been a showcase for innovative adve...Super Bowl Advertising: Emotional Engagement Beats Entertainment - Always

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#SMTPowerTalk 1: Does Social Business Make Sense?

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Social business models should work. By now we should be seeing a massive shift across the traditional business model. The fact that this is not happening is an indicator of the difficulty associate with the application of a social busin...#SMTPowerTalk 1: Does Social Business Make Sense?

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Tuesday, 27 January 2015

Finding ROI in Social Media Marketing for 2015 and Beyond

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Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook, YouTube and Twitter, odds are that you’re not using them correctly. Social media ROI is not a myth!...Finding ROI in Social Media Marketing for 2015 and Beyond

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5 Digital Engagement Questions Every Organization Should Address

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To optimize digital engagement, organizations should address five questions focused on strategy, audience, value, feasibility, and when to exit. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthw...5 Digital Engagement Questions Every Organization Should Address

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Five Keys for Using Pinterest to Market Your Business

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Pinterest, which currently boasts over 70 million users worldwide, is an effective way to display your brand’s products, content and services. Businesses looking to be successful must understand the demographics (80% women, 77% 18-54 year olds) to curate a solid message through what is largely a visual platform. Engage with your customers through comments and fresh content to secure brand loyalty....Five Keys for Using Pinterest to Market Your Business

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Putting the Sharing Economy to the Test: Buying Nothing New for a Year

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I made a New Year’s resolution this year: buy nothing new and get what I need exclusively on Yerdle for a full year. I’m calling it “The Y4Y Challenge”: Yerdle for a Year!...Putting the Sharing Economy to the Test: Buying Nothing New for a Year

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Monday, 26 January 2015

Cloud Infrastructure Spending Will Reach $36.8 Billion

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The migration of IT workloads to public cloud service providers continues in 2015. Meanwhile, the forward-thinking enterprise CIOs are making plans to transform their data centers to accommodate the applications they intend to keep....Cloud Infrastructure Spending Will Reach $36.8 Billion

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How Valuable Is Twitter, Really?

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I’ve been thinking a bit about Twitter lately, and just how useful it is as a tool or platform. The pondering was prompted by a discussion I had with the author of a new report into social media best practices in the National Health Service....How Valuable Is Twitter, Really?

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How to Use the Mention Feature on LinkedIn

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What’s the Mention feature on LinkedIn? You may have never heard of it before, but using the Mention feature on LinkedIn is a great additional touch-point you can use with an influencer or decision maker....How to Use the Mention Feature on LinkedIn

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Sunday, 25 January 2015

Making Sense of Your Digitally Connected World

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In this digitally connected world, I often hear about how people feel blindsided by how ...Making Sense of Your Digitally Connected World

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Marketing Your Marketing: Make Sure Your Content Is Seen

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It’s no secret that effectively producing content is a key aspect of marketing your business. Not many people are going to start patronizing your establishment simply because they heard or saw a commercial, or banner ad for it. Today, if you want to reach consumers wh...Marketing Your Marketing: Make Sure Your Content Is Seen

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How to Use Comments to Start Conversations with Prospects

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Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing t...How to Use Comments to Start Conversations with Prospects

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Advertising And The Super Bowl

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How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged f...Advertising And The Super Bowl

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Saturday, 24 January 2015

Sales People, We Have A PR Problem

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Sales people, we have a PR ...Sales People, We Have A PR Problem

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Could Snapchat Be Coming to a Classroom Near You?

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The last few years have seen a whole host of social approaches and technologies enter the classroom. Whilst the likes of Khan Academy and the MOOC platforms have led the way, there have also been a wave of smaller, but no less innovative, projects. For instance, the likes of Smart Kapp and Socrative are offering up a couple of tools for making the mobiles that most students carry with them better learning tools....Could Snapchat Be Coming to a Classroom Near You?

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Facebook Knows You Better Than You Know Yourself

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Something as innocuous as your Facebook Likes could in fact determine your personality type? The research certainly seems to suggest there is substantial and quantitative evidence that it is quite possible. Considering the...Facebook Knows You Better Than You Know Yourself

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Friday, 23 January 2015

U.S. Must Compete in the Global Networked Economy

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Why is President Obama now seeking to increase internet service provider (ISP) competition in America? It's about ensuring that the U.S. is prep...U.S. Must Compete in the Global Networked Economy

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5 Lead-Generating B2B Website Trends

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In this post, we’ll highlight the top five trends in lead-generating websites, with examples of how the some of the best marketers use these strategies to drive increased engagement and leads....5 Lead-Generating B2B Website Trends

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10 Social Media Tips for Franchisors to Empower Franchisees

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In this episode of the Social Zoom Factor pod...10 Social Media Tips for Franchisors to Empower Franchisees

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How to Make Geo-Fencing Based Targeting More Effective

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Geo-fencing is used by companies to reach users in real-time based on their location. However, the concept of geo-fencing is broken. Location information alone isn’t enough for effective targeting. User consent along with knowledge of users’ interests makes targeting a much more effective and can result in high level of user engagement and positive ROI for companies and app developers alike....How to Make Geo-Fencing Based Targeting More Effective

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Thursday, 22 January 2015

New Year's Resolutions: Top Sales Reps Reveal Success Strategies for 2015

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To help you stick with your sales goals in 2015, we recently asked some of the industry’s top sales reps about their resol...New Year's Resolutions: Top Sales Reps Reveal Success Strategies for 2015

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The Agenda for The Social Shake-Up 2015

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We are pleased to announce that we have finalized the agenda for this year’s The Social Shake-Up on June 9 and 10 in Atlanta. We have five tracks this year, and they are chock full of interesting,...The Agenda for The Social Shake-Up 2015

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Social Tools Enable Employee Engagement in Remote Teams

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The Internet has enabled us to build and manage remote teams from...Social Tools Enable Employee Engagement in Remote Teams

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Wednesday, 21 January 2015

Could a Pair of Bedazzled Bowling Shoes Lead to Social Good?

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What if 2015 became the year when the collaborative model didn...Could a Pair of Bedazzled Bowling Shoes Lead to Social Good?

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The Rules of Engagement on Facebook

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If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior....The Rules of Engagement on Facebook

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4 Key Benefits of One Unified Social Media Inbox for Brands

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Too many brands are using multiple, often low-end social media management tools to establish their social media presence. In order to maximize all of their social media efforts, deliver on their customer...4 Key Benefits of One Unified Social Media Inbox for Brands

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Tuesday, 20 January 2015

3 Top Criteria for Selecting LinkedIn Groups

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You must be clear about your objectives for spending time in...3 Top Criteria for Selecting LinkedIn Groups

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The Five Keys to Using Instagram for Your Business

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I encourage every business owner to consider incorporating Instagram into th...The Five Keys to Using Instagram for Your Business

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Where Will Social Media Users Go in 2016? (INFOGRAPHIC)

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A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates?...Where Will Social Media Users Go in 2016? (INFOGRAPHIC)

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Monday, 19 January 2015

7 Social Media Trends for 2015

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A list of seven social media trends we feel will be increasingly important for your social media market...7 Social Media Trends for 2015

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

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You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”...Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

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Why You Should Integrate Social Media Platforms into Your App

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We often see apps offering users the option of signing in using their social media accounts such as Facebook, Twitter and Google Plus. There are many apps which have extended this functionality to allow sharing on these social networking sites directly from within an app. And then, there are some apps like Tinder, which also ...Why You Should Integrate Social Media Platforms into Your App

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Sunday, 18 January 2015

Should Employees Set Their Own Goals?

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Goals are a fundamental part of any organization. High level goals define the strategy for the enterprise, and these typically cascade down to teams and individual employees. At least that’s how it usually works....Should Employees Set Their Own Goals?

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Why You Should Ignore 'Expert' Lists

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I’m having a love/hate relati...Why You Should Ignore 'Expert' Lists

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SMToolbox: How to Discover Competitor Secrets with SEMrush

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Internet marketing can be intensively competitive. Do you know with whom you are competing and how well are they doing? I have recently been using SEMrush to track and analyze our BuzzSumo competitors; here are six of my top tips on how to use the tool to uncover competitor secrets....SMToolbox: How to Discover Competitor Secrets with SEMrush

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Do Social Media Policies Stifle Innovation?

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Are politically correct social media policies that restrict lawful, free speech counterproductive to the organizations they’re supposed to serve? Are they strategically unsound? Is it time to reinvent the conventional approach to social med...Do Social Media Policies Stifle Innovation?

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Saturday, 17 January 2015

7 Powerful Stats That'll Make You Better at Content Marketing

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2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos. We created and posted more content than ever before, which has resulted in 93% of organizations now using content...7 Powerful Stats That'll Make You Better at Content Marketing

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Why Gamification Isn't a Silver Bullet

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Gamification has grown to the extent that it can sometimes be touted as a silver bullet for a host of workplace woes. Add a game element to a task purveyors say, and employees will instantly become engaged and productive. Except that isn’t quite the case....Why Gamification Isn't a Silver Bullet

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The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

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As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communic...The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

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Friday, 16 January 2015

10 Actionable Social Media Tasks to Kick Off Your 2015 Strategy

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Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, espec...10 Actionable Social Media Tasks to Kick Off Your 2015 Strategy

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The Art of Advanced B2B Email Marketing: Email Rendering

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We’ve reviewed beginners’ B2B email marketing techniques, intermediate techniques, and A/B testi...The Art of Advanced B2B Email Marketing: Email Rendering

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6 Lessons Content Marketers Should Never Forget from 2014

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Content marketing continues to rise in popularity year over year, and it's not crazy to say that 2014 was one of its best years — if not THE best. From Kevin Spacey speaking at Content Marketing World in Cleveland to Hubspot's IPO, a lot happened in the space to prove content marketing isn't just another marketing ploy. Here are the bigges...6 Lessons Content Marketers Should Never Forget from 2014

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