Social Media Business News: 2015

Sunday, 12 April 2015

SMToolbox: Acquire Social Superpowers with Brandwatch Signals

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What is being said about your brand on social media right now? Is a relevant hashtag suddenly trending? In this edition of SMToolbox, we take a look at how Brandwatch Signals can give you a "spider-sense" online....SMToolbox: Acquire Social Superpowers with Brandwatch Signals

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Saturday, 11 April 2015

Teens Still Like Facebook: Here Is the Data to Prove It!

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Literally every time I get into a conversation about the value of socia...Teens Still Like Facebook: Here Is the Data to Prove It!

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The State of Search Marketing in 2015 [INFOGRAPHIC]

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Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note. But how exactly can you achieve search s...The State of Search Marketing in 2015 [INFOGRAPHIC]

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What It Means to Be &quot;Eligible to Rank on Google&quot;

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Everybody wants their website to rank #1...What It Means to Be "Eligible to Rank on Google"

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Grumpy Cat Helps Link Awareness and Engagement [VIDEO]

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What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)...Grumpy Cat Helps Link Awareness and Engagement [VIDEO]

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Friday, 10 April 2015

How to Get Your Finger on the LinkedIn Pulse, and Keep It There

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In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s ...How to Get Your Finger on the LinkedIn Pulse, and Keep It There

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Identity Theft: Should You Subscribe to an ID Protection Service?

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Tax season had barely begun when we got the ne...Identity Theft: Should You Subscribe to an ID Protection Service?

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Should You Publish Your Visuals on Pinterest or Instagram?

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Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features. So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content have to s...Should You Publish Your Visuals on Pinterest or Instagram?

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Thursday, 9 April 2015

Everyone Is the Media

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Even if you don’t believe that newspapers and print media will ever completely die, it’s impossible to deny the digital momentum shift. The face of the media has changed, and one of the most significant elements of this change is the advent of...Everyone Is the Media

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Developing Differentiators: How Research Can Help You Pass the Test

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A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there’s hand made pastries available to you? Communicating your competitive advantage in your marketing copy and messaging can be di...Developing Differentiators: How Research Can Help You Pass the Test

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Do You Have to Produce Video Content to Succeed in Social Media Marketing?

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So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it’s a great way to generate engagement and build your brand online &nd...Do You Have to Produce Video Content to Succeed in Social Media Marketing?

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Sprinklr Opens the Door to Clear ROI From Social Media

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After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and yesterday's acquisition of Get Satisfaction, they are well on their way to being the first and only platform to integrate all social channels, eCommerce, and web content. Ultimately, Sprinklr promises the potential...Sprinklr Opens the Door to Clear ROI From Social Media

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Wednesday, 8 April 2015

The Power of Storytelling in Social Media Marketing

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Howard Gossage, a famous copywriter from the 1960s said people don't read advertising, they read what they like. This thought applies more so now in our digital world. In social media give your audience what they like. People like stories. A...The Power of Storytelling in Social Media Marketing

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Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud

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On the heels of last week’s announcement of a new $46 million round of funding (which put the valuation of the company in the billion-dollar category), social media management platform Sprinklr announced ...Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud

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Content Marketing Minds: Chevy&#039;s #BestDayEver as the Best Prank Ever

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Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week's edition of Content Marketing Minds, I break down the positive and ...Content Marketing Minds: Chevy's #BestDayEver as the Best Prank Ever

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Tuesday, 7 April 2015

Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

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Today’s LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of ...Can LinkedIn Groups be Saved? 7 Things LinkedIn can Do

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Google Makes Mobile Optimization SEO Ranking Factor

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According to Google, "...Google Makes Mobile Optimization SEO Ranking Factor

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How to Merge Your Professional and Personal Brand

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From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the...How to Merge Your Professional and Personal Brand

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Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

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At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they...Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

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Monday, 6 April 2015

Content with Relevant Images Gets 94% More Views [INFOGRAPHIC]

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Visual storytelling is incredibly powerful. The good folks a...Content with Relevant Images Gets 94% More Views [INFOGRAPHIC]

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The Latest Google Update: Find Out Whether Your Site Passes the Google Test

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Is your website currently mobile friendly? Is it configured in a way...The Latest Google Update: Find Out Whether Your Site Passes the Google Test

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The Social Insider: Social Business Professionals on the Move, April 2015

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Consider the positive qualities of “Mad Men’s” Don Draper, such as being the best manager of talent, confident, and a good, old-fashioned hard worker, and you have the following fellow social business associates to congratulate for career moves to which Draper would raise his Manhattan....The Social Insider: Social Business Professionals on the Move, April 2015

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Sunday, 5 April 2015

The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS]

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According to the Google Trends data on infographics, their outstanding growth in search interest is obvious. The popularity of this phenomenon began to steadily increase in 2010 and has been continuing ever since. This kind of demand requires multiple players entering the game field to assu...The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS]

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What&#039;s Your Content Worth? A 5-Step Strategy to Drive Your Content Currency

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It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the key driver that will allow you to reach your desired state. For many of us navigating the digital marketing landscape, developing compelling content takes time and money. Since these are resources many companies don’t have the luxury to afford, a sound strategy is worth its weight in...What's Your Content Worth? A 5-Step Strategy to Drive Your Content Currency

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Social Media Fail: Bad Images and 11 Easy Fixes

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You’ve heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier—good—qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebo...Social Media Fail: Bad Images and 11 Easy Fixes

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Saturday, 4 April 2015

Big Data is Really Dead

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Big Data as a concept is characterized by 3Vs: Volume, Velocity, and Variety. Big Data implies a huge amount of data. Due to the sheer size, Big Data tends to be clumsy. The dominatin...Big Data is Really Dead

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What It Means to Be a Data-Driven Marketer in 2015

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The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality....What It Means to Be a Data-Driven Marketer in 2015

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6 Reasons Why Images Increase Your Social Media Reach

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Social media is growing up, and "teenagers are more expensive than toddlers." It is harder than ever to reach your audience since social networks continue to adjust their algorithms to serve up "interesting content" to users. Check out this post to learn how to increase your Reach without increasing your budget....6 Reasons Why Images Increase Your Social Media Reach

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Content Personalization: It’s What Consumers Want!

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A frustrated consumer is never good for business. Three out of four consumers become frustra...Content Personalization: It’s What Consumers Want!

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Friday, 3 April 2015

How to Build a Content Calendar for the Next Three Months (Even in Boring Businesses)

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Planning your content calendar ahead of time is the ideal opportunity to make decisions about growth and innovation. You are giving yourself a clear roadmap for where you want to position yourself and what you’ll be offering your audience. Take this opportunity to lev...How to Build a Content Calendar for the Next Three Months (Even in Boring Businesses)

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Socially Stephanie: The Power of Social Shopping

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"Dear Socially Stephanie: I just launched an ecommerce store for my very Hawaiian bathing suit line. I have a shop in town, but online is completely new to me. The traffic has been ok, but I know I can do more. What are some fun and new ways to increase traffic and my online presence?"...Socially Stephanie: The Power of Social Shopping

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Social Business Strategy: How to Prevent a Digital Muddle

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I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: &ldqu...Social Business Strategy: How to Prevent a Digital Muddle

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Thursday, 2 April 2015

The Mid Week Marketing Mix: Live Google+ Hangout on April 8th

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On Wednesday we are joined by social media expert Mike Allton who will be sharing his thoughts on what is new and exciting in the social media world. Local SEO guru Nick Rink will also be joining the panel and will be giving his insights on the latest goings on ...The Mid Week Marketing Mix: Live Google+ Hangout on April 8th

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Beyond Engagement: How to Gauge the Ideal Content Mix for Employee Advocacy

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In employee advocacy, if you’re serious ...Beyond Engagement: How to Gauge the Ideal Content Mix for Employee Advocacy

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Live Streaming Apps Are Going Mainstream

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First it was Coke vs. Pepsi, then Apple vs. Android and now we are dividing camps into Meerkat vs. Periscope. Meerkat quickly became a social media darling for streaming sessions from this year’s SXSW conference in Austin, but just as quickly as the live streaming app took off its wings were clipped by Twitter’s announcement that it had pu...Live Streaming Apps Are Going Mainstream

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Up Periscope?

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I’ve mentioned previously that Twitter is at a bit of a crossro...Up Periscope?

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Wednesday, 1 April 2015

Develop Your Brand’s Voice

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“Don’t sound like everyone else,” says the Content Marketing Institute. I couldn't agree more. It may not be easy to determine your non-speaking voice, CMI...Develop Your Brand’s Voice

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Why Responsive Design Should Be One of Your Top Priorities [INFOGRAPHIC]

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We've now reached the point where over half of online adults today surf the web on anything oth...Why Responsive Design Should Be One of Your Top Priorities [INFOGRAPHIC]

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A Degree in Social Media: Well Worth the Investment

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It’s uncommon to find people in the modern world who don’t have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there’s a major difference between tweet...A Degree in Social Media: Well Worth the Investment

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Tuesday, 31 March 2015

Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

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While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the...Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

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Sprinklr Joins the Billion-Dollar Club

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Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platf...Sprinklr Joins the Billion-Dollar Club

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Gigaom and the Question of Ethics and Advertising in News Business

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At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior s...Gigaom and the Question of Ethics and Advertising in News Business

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My Favorite Ad: A Car Commercial Without a Car

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However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand....My Favorite Ad: A Car Commercial Without a Car

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Monday, 30 March 2015

Facebook to Enter eCommerce Search by Acquiring TheFind

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Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back...Facebook to Enter eCommerce Search by Acquiring TheFind

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Using Behavioral Psychology to Enhance Marketing Automation

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Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies....Using Behavioral Psychology to Enhance Marketing Automation

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Outdated Content: How to Consistently Evaluate the Quality of Your Copy

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The number one money sinkhole for many website owners comes from outdated content. The problem with outdated copy is that it can be so easy to bec...Outdated Content: How to Consistently Evaluate the Quality of Your Copy

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Sunday, 29 March 2015

Is Your Mobile App a Big Win or a Steady Win?

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When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost....Is Your Mobile App a Big Win or a Steady Win?

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Global Pay-TV Market will Reach $313 Billion in 2020

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Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures. According...Global Pay-TV Market will Reach $313 Billion in 2020

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Digital Marketing Metrics the Experts Measure (And Why You Should Too)

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It’s the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing… analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business....Digital Marketing Metrics the Experts Measure (And Why You Should Too)

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Saturday, 28 March 2015

Google+ is Changing, but How Will it Change Your Business?

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It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building...Google+ is Changing, but How Will it Change Your Business?

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The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

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The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming p...The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

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5 Productivity-Increasing Tips to Reach Your Blogging Goals

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If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads....5 Productivity-Increasing Tips to Reach Your Blogging Goals

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