Monday, 28 April 2014

The Big Brand Theory: Dunkin Donuts and Its Community of Fans

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Jessica Gioglio, Social Media Manager at Dunkin Donuts, discusses with me some of the energy that emerges around the brand in social media, "We have this amazing fan community that really views Dunkin Donuts as a daily ritual. As a result of that, our mantra is that we do...The Big Brand Theory: Dunkin Donuts and Its Community of Fans

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