Wednesday, 30 April 2014

Increase Purchase Intent Through Social Media Responsiveness

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If you’re a ‘set it and forget it’ kind of social media marketer, recent statistics may have you thinking more strongly about getting involved in audience-initiated conversations and reviews. Shoppers who read brand responses that offer to refund, upgrade, or exchange products are 92% more likely to purchaseread more...Increase Purchase Intent Through Social Media Responsiveness

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Managing a Sterling Communications Debacle

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My former business partner Dan Callaha...Managing a Sterling Communications Debacle

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Why Social Media Is Like Dating (And How to Be a Hot Date)

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I was briefly a dating coach, and have been noticing the similarties between good...Why Social Media Is Like Dating (And How to Be a Hot Date)

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Social Startups: SmashFuse Is the New, Simplest Social Search Engine

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Wouldn’t it be nice if you could find current and trending topics and information from 10 (and counting) popular social platforms all in one place? Well, you don’t have to imagine any longer. SmashFuse launched in the past 30 days, making it...Social Startups: SmashFuse Is the New, Simplest Social Search Engine

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Tuesday, 29 April 2014

Sprinklr Raises $40 Million - and Expectations - for Enterprise Social Relationship Management

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Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.read more...Sprinklr Raises $40 Million - and Expectations - for Enterprise Social Relationship Management

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The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

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Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what tha...The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

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The Power Play of Utilizing Social Media APIs

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Software companies use an Application Programming Interface or API in order to introduce their programming instructions to third parties for better accessibility and integration of their programs to the company services. An API involves a software to ...The Power Play of Utilizing Social Media APIs

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Monday, 28 April 2014

Social Advocacy & Politics: Social Under Uncertainty

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According to many political campaign consultants, the decision to put political campaign resou...Social Advocacy & Politics: Social Under Uncertainty

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Google (Finally) Updates Keyword Planner with Mobile/Contextual/Trend Data

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Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well. The updates rolled out last week make it highly visual and more powerful, with a definite mobile focus.read more...Google (Finally) Updates Keyword Planner with Mobile/Contextual/Trend Data

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Using Hashtags in Social Media Marketing

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Hashtags enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that d...Using Hashtags in Social Media Marketing

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The Big Brand Theory: Dunkin Donuts and Its Community of Fans

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Jessica Gioglio, Social Media Manager at Dunkin Donuts, discusses with me some of the energy that emerges around the brand in social media, "We have this amazing fan community that really views Dunkin Donuts as a daily ritual. As a result of that, our mantra is that we do...The Big Brand Theory: Dunkin Donuts and Its Community of Fans

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Sunday, 27 April 2014

4 Reasons Marketers Are Crazy Not To Be On Google Plus

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I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.read more...4 Reasons Marketers Are Crazy Not To Be On Google Plus

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Why Do People Share Social Media Content?

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Have you ever used a tool like HubSpot's Social Media Inbox or Buffer to schedule social media posts? If so, you may have no...Why Do People Share Social Media Content?

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SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics

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Social analytics is a hot topic again with Twitter's recent acquisition of Gnip. However, drawing out insights from social network data can be a complex task. This week in the SMToolbox, we take a look at a refreshing and sophisticated approach to the analysis of social data by Bottlenose.read more...SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics

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Saturday, 26 April 2014

Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

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Content marketing is growing, which is great news for customers wanting new information and for businesses wanting to provide value to their customers. But, as more and more content becomes available to readers, it becomes necessary to make sure your content actually gets noticed.read more...Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

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Invasion of the Selfies

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If selfies were zombies then by golly, we have been overtaken. Personal close-ups are just the latest viral outbreak in the social media realm. While taking a photo of oneself is not a new co...Invasion of the Selfies

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What Should You Include on Your Editorial Calendar?

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Do you manage your social media accounts totally on the fly, or do you plan your content marketing campaigns ahead of time? Hopefully, the answer is the latter. While it is important to sh...What Should You Include on Your Editorial Calendar?

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Reach More Than 2% of Your Fans on Facebook

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It’s time that Facebook page managers with 2% organic reach accept the fact that the reason their content is failing to land in many peoples New Feed is not because of some big Facebook conspiracy. It’s because they are failing to create content that people want to engage with; content that adds value to their audience’s life; content that they care about.read more...Reach More Than 2% of Your Fans on Facebook

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Friday, 25 April 2014

The 7 Deadly Sins of Marketing Automation [SLIDESHARE]

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Marketing automation tools can be extremely effective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite effect and create a user experience that's simply evil.read more...The 7 Deadly Sins of Marketing Automation [SLIDESHARE]

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Will Facebook Newswire Change How Journalists Verify Breaking News?

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Facebook might be taking a stronger foothold in the breaking news world of journalism with their launch of FB Newswire, a news aggregator resource for journalists. They are hoping it becomes a trusted source for journalists, meeting their need to air breaking news faster and speed up the source verification process.read more...Will Facebook Newswire Change How Journalists Verify Breaking News?

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Socially Stephanie: A Community-Building Instagram Strategy

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"Dear Socially Stephanie: I have a startup, and I'm about to launch a product. I know it is going to be a huge hit with the Instagram crowd. The only problem is that I have no photos to share just yet. How can I build a following and community on Instagram without having my own photos to share?"read more...Socially Stephanie: A Community-Building Instagram Strategy

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Thursday, 24 April 2014

Google+ Features to Improve Marketing

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Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but not easy to wrap your head around.read more...Google+ Features to Improve Marketing

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How to Use Research to Take Content From Flimsy to Fabulous

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We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds the...How to Use Research to Take Content From Flimsy to Fabulous

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5 Ways Small Businesses Can Supercharge Their Local Social Media

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Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers ...5 Ways Small Businesses Can Supercharge Their Local Social Media

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Wednesday, 23 April 2014

Content Marketing Minds: Want a Job in This Field?

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Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above a...Content Marketing Minds: Want a Job in This Field?

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5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

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Now that the Spring flow­ers are bloom...5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

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Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

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In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating ...Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

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Social Startups: TAPPD Personalizes App Discovery

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With more than 1 million apps in the App Store and ...Social Startups: TAPPD Personalizes App Discovery

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Tuesday, 22 April 2014

Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

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Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.read more...Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

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Spredfast, Sprinklr, Hootsuite and...Expion?

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One of the things that immediately strikes you about Peter Heffring, the CEO of Expion, is his down-to-earth manner. It's one indication that in a white-hot space that has come to be known as Social Relationship Software, Expion...Spredfast, Sprinklr, Hootsuite and...Expion?

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Why Engagement Isn’t a Definitive Indicator of Anything

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Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.read more...Why Engagement Isn’t a Definitive Indicator of Anything

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Monday, 21 April 2014

Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

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Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we&rs...Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

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Lurching Back to Normal: Putting the "Like" Back in its Place

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The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.read more...Lurching Back to Normal: Putting the "Like" Back in its Place

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4 Cruel Reasons We Suffer Social Media

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What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.read more...4 Cruel Reasons We Suffer Social Media

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The Big Brand Theory: Univision's Magic with the Second Screen

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David Beck fires off sta...The Big Brand Theory: Univision's Magic with the Second Screen

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Sunday, 20 April 2014

Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

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When it comes to something as complex as understanding the general sentiment ...Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

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5 Social Media Lessons I Learned from Peter Pan

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Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in oursel...5 Social Media Lessons I Learned from Peter Pan

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Can a Table Kill Creativity and Collaboration?

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Sit on the floor. Get rid of the chair...Can a Table Kill Creativity and Collaboration?

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Saturday, 19 April 2014

Engaging Students through Snapchat

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So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or...Engaging Students through Snapchat

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8 Winning Headline Strategies and the Psychology Behind Them

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Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific f...8 Winning Headline Strategies and the Psychology Behind Them

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Put Your Blog On-Trend with the Latest 2014 Design Solutions

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New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s ...Put Your Blog On-Trend with the Latest 2014 Design Solutions

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The Big Question: Does Duplicate Content Hurt You on Google?

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If you publish the same content to multiple sites, will it hurt your Google search results? As I so...The Big Question: Does Duplicate Content Hurt You on Google?

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Friday, 18 April 2014

Should You Kill Your Blog's Comments Section?

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There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s becaus...Should You Kill Your Blog's Comments Section?

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US Airways: From #EpicFail to a Solid Lesson in #H2H

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US Airways is the first brand I have seen show real...US Airways: From #EpicFail to a Solid Lesson in #H2H

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Why Google's Point of View(s) Is Changing + SM ROI

Welcome to my little section of the Blogger Universe. I hope you enjoy the blogs and posts that i publish here now and then and if you do please bookmark and share them with all your friends and please remember to bookmark my Blogger Articles. Start your internet based business right now. What are you waiting for? ............. Take A LOOK At the related video clip / picture beneath the blog i have shared with you...........

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront ...Why Google's Point of View(s) Is Changing + SM ROI

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Thursday, 17 April 2014

Socially Stephanie: How to Earn Trust Online Through QRV

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"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something...Socially Stephanie: How to Earn Trust Online Through QRV

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6 Steps to Successful Facebook Ads

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It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.r...6 Steps to Successful Facebook Ads

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Multi-Screen Engagement: Marketing Across Devices

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This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic. read more...Multi-Screen Engagement: Marketing Across Devices

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Beyond Engagement: Employee Advocacy - What's In It For My Business?

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A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.read more...Beyond Engagement: Employee Advocacy - What's In It For My Business?

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Wednesday, 16 April 2014

Data as Currency — Or Why Your Balance Sheet Needs Another Column

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"WhatsApp is on a path to connect one billion people. The services that reach that milestone are all incredibly valuable," said Mark Zuckerberg about Facebook’s $19 billion...Data as Currency — Or Why Your Balance Sheet Needs Another Column

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Beauty Brands and Social Media

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The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of socia...Beauty Brands and Social Media

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Breathing Life Into Email Campaigns

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Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expecta...Breathing Life Into Email Campaigns

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