Tuesday, 31 March 2015

Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

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While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the...Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

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Sprinklr Joins the Billion-Dollar Club

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Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platf...Sprinklr Joins the Billion-Dollar Club

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Gigaom and the Question of Ethics and Advertising in News Business

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At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior s...Gigaom and the Question of Ethics and Advertising in News Business

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My Favorite Ad: A Car Commercial Without a Car

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However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand....My Favorite Ad: A Car Commercial Without a Car

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Monday, 30 March 2015

Facebook to Enter eCommerce Search by Acquiring TheFind

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Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back...Facebook to Enter eCommerce Search by Acquiring TheFind

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Using Behavioral Psychology to Enhance Marketing Automation

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Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies....Using Behavioral Psychology to Enhance Marketing Automation

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Outdated Content: How to Consistently Evaluate the Quality of Your Copy

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The number one money sinkhole for many website owners comes from outdated content. The problem with outdated copy is that it can be so easy to bec...Outdated Content: How to Consistently Evaluate the Quality of Your Copy

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Sunday, 29 March 2015

Is Your Mobile App a Big Win or a Steady Win?

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When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost....Is Your Mobile App a Big Win or a Steady Win?

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Global Pay-TV Market will Reach $313 Billion in 2020

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Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures. According...Global Pay-TV Market will Reach $313 Billion in 2020

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Digital Marketing Metrics the Experts Measure (And Why You Should Too)

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It’s the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing… analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business....Digital Marketing Metrics the Experts Measure (And Why You Should Too)

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Saturday, 28 March 2015

Google+ is Changing, but How Will it Change Your Business?

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It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building...Google+ is Changing, but How Will it Change Your Business?

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The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

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The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming p...The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

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5 Productivity-Increasing Tips to Reach Your Blogging Goals

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If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads....5 Productivity-Increasing Tips to Reach Your Blogging Goals

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Friday, 27 March 2015

Hashtags: When Too Many Hurts Too Much

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Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?...Hashtags: When Too Many Hurts Too Much

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The Limitless Focus Group

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When experts want to study animal behavior they don’t go to a zoo, they go to the species’ natural habitat, because that is where they are in their truest form. I believe this is analogous to marketers gathering information from a traditional focus group versus using what I call the Limitless Focus Group of consumers sharing their in...The Limitless Focus Group

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5 Tools to Track Dark Social Sharing

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Dark social refers to all of the sharing activity that occurs through the copying and pasting of URLs, but which largely goes undetected by most Web Analytics programs, such as Google Analytics, Omniture or any other application. How can it be measured? Read on....5 Tools to Track Dark Social Sharing

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Thursday, 26 March 2015

What Types of Links Does Google Hate?

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Let’s face it: paid links are just another form of manipulation and bribery, set in place to support an unorthodox optimization plan. Assuming that you already know just how counterproductive it can be to rely on bad linking techniques that could threaten your friendship with Google, how can you avoid risks while building niche-relevant links?...What Types of Links Does Google Hate?

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Join SMT's Tweetchat About Meerkat: #MeerkatChat

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Join us this Friday at 2PM EST on Twitter for a tweetchat about Meerkat. We'll be using the hashtag #MeerkatChat, and I'll be tweeting from my handle, @robincarey. Read on for some backgr...Join SMT's Tweetchat About Meerkat: #MeerkatChat

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How to Fast Track Your Social Media Marketing Strategy

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So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign....How to Fast Track Your Social Media Marketing Strategy

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3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity

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For around 40 years, we’ve been prevailed upon to achieve uncommon objectives through the use of uncommon solutions. And this is all well, and good. But there is a time and place for thinking outside the box, and that is AFTER you’ve exhausted the basic approaches....3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity

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Wednesday, 25 March 2015

Content Marketing and Distribution Gets Big Data and Machine Learning Facelift

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Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they’re about to. Financing was led by Eric Schmidt’s Innovation Endeavors a...Content Marketing and Distribution Gets Big Data and Machine Learning Facelift

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The Supply Chain Meets Social Business

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Complex business processes like the supply chain aren't what most people associate with social business. With so much focus on social media and marketing, most enterprises prioritize front-end social goals that touch customers. This is true even for companies that have an enterprise-wide ...The Supply Chain Meets Social Business

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The Tenets of the New Diversion: Social Networking Enhancement

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There is another system that is picking up notoriety on the web and it is called online networking enhancement. Social networking streamlining or SMO includes strategies for getting attention through online groups, online networking and sites....The Tenets of the New Diversion: Social Networking Enhancement

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Monday, 23 March 2015

How CMOs Can Use Persona-Based Customer Strategy To Transform Marketing

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How CMOs Can Use Persona-Based Customer Strategy To Transform MarketingMarch 22, 2015Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes ...How CMOs Can Use Persona-Based Customer Strategy To Transform Marketing

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Social Media Study: Top 5 Activities On Twitter, GooglePlus, And Facebook [INFOGRAPHIC]

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Social Media Study: Top 5 Activities On Twitter, GooglePlus, And Facebook [INFOGRAPHIC]March 22, 2015Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Faceb...Social Media Study: Top 5 Activities On Twitter, GooglePlus, And Facebook [INFOGRAPHIC]

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Sunday, 22 March 2015

Google Mobile Search Draws Line in the Sand

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Google Mobile Search Draws Line in the SandMarch 22, 2015it’s no surprise that marketers are all a-buzz about the announcement by Google on February 26th that provided two pieces of information inconsistent with previ...Google Mobile Search Draws Line in the Sand

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Why Your Email Subscriber Numbers Aren't as High as You Think

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Why Your Email Subscriber Numbers Aren't as High as You ThinkMarch 21, 2015You know all those social media “experts” who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don’t believe them. I’m not at all convinced that anyone has anywhere near the number of real...Why Your Email Subscriber Numbers Aren't as High as You Think

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Saturday, 21 March 2015

Why Every Business Owner Needs to Know a Little Something about SEO

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Why Every Business Owner Needs to Know a Little Something about SEOMarch 21, 2015Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Pe...Why Every Business Owner Needs to Know a Little Something about SEO

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Why Brands Need Their Own Community

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Why Brands Need Their Own CommunityMarch 21, 2015Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party...Why Brands Need Their Own Community

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Psychology Influences Digital Marketing Success

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Psychology Influences Digital Marketing SuccessMarch 21, 2015Psychology influences digital marketing success. Most marketers haven't considered the fact that psychol...Psychology Influences Digital Marketing Success

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Friday, 20 March 2015

Why You Should Buy Marketing Automation, But Not Right Now

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Why You Should Buy Marketing Automation, But Not Right NowMarch 20, 2015I see it happen to companies and people time and time again. Marketing automation technologies &...Why You Should Buy Marketing Automation, But Not Right Now

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Converting Your Website Visitors No Matter Where They Land

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Converting Your Website Visitors No Matter Where They LandMarch 20, 2015Most website are architected in a fairly linear way, welcoming visitors in through the front door (your homepage or splash page), heading to a series of interior pages, and then moving them slowly to the contact page or contact methods. The user's experience is geared towards this path, and in some cases assumes that path in order to get the full effect of the company's brand/branding experience....Converting Your Website Visitors No Matter Where They Land

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4 Strategies for Marketing Taboo Products

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4 Strategies for Marketing Taboo ProductsMarch 20, 2015Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There’s certainly a stron...4 Strategies for Marketing Taboo Products

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The Third Person Impact of Social Media Posts

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The Third Person Impact of Social Media PostsMarch 20, 2015Yesterday's editorial in The Brown Daily Herald did not discuss the impact of social media on a student's reputation. No, this editorial discussed the impact student social media posts have...The Third Person Impact of Social Media Posts

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Thursday, 19 March 2015

Mobile App Content Is All About Structure

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Mobile App Content Is All About StructureMarch 19, 2015More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the...Mobile App Content Is All About Structure

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New from Facebook: Send Money to Anyone Via Messenger

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New from Facebook: Send Money to Anyone Via MessengerMarch...New from Facebook: Send Money to Anyone Via Messenger

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8 Winning Habits of Social Media’s Top Brands

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8 Winning Habits of Social Media’s Top BrandsMarch 19, 2015It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 millio...8 Winning Habits of Social Media’s Top Brands

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Wednesday, 18 March 2015

The Art of Long Captioning on Instagram

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The Art of Long Captioning on InstagramMarch 18, 20...The Art of Long Captioning on Instagram

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Solutions POV: How to Dramatically Increase Engagement

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Solutions POV: How to Dramatically Increase EngagementMarch 17, 2015The first thing to address is how the role of Engagement in the customer journey or sales funnel has changed. In the traditional marketing model where Advertising is the attraction mechanic and Engagement is the response to the ad message, the process is very linear. A consumer sees an advertisement containing a call to action or direct response and they either engage or they do...Solutions POV: How to Dramatically Increase Engagement

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How Much Will the Google Mobile Armageddon Affect Your Site Traffic?

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How Much Will the Google Mobile Armageddon Affect Your Site Traffic?March 17, 2015You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of articles about how you need to hurry up to get mobile-friendly....How Much Will the Google Mobile Armageddon Affect Your Site Traffic?

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Proven YouTube Strategies to Attract Subscribers, Optimize SEO and Drive Conversions

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Proven YouTube Strategies to Attract Subscribers, Optimize SEO and Drive ConversionsMarch 17, 2015In all, utilizing YouTube strategies as a product review outlet, a brand awareness play or even as a means to give away some of your product before your customers purchase are all great ways to build SEO, drive traffic back to your site and ultimately earn new customers....Proven YouTube Strategies to Attract Subscribers, Optimize SEO and Drive Conversions

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Tuesday, 10 March 2015

How to Create Perfect Headlines for Social Media Posts

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How to Create Perfect Headlin...How to Create Perfect Headlines for Social Media Posts

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Monday, 9 March 2015

Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI

Hello Money Makers. Welcome to my tiny section of Blogger. I really hope you like the blogs and posts that i write here and if you do then please bookmark and share them with all your friends and don't forget to follow my Blogspot Post. Lets make some$$$$. Start your online based business now. Don't delay!!! ............. Checkout the related video clip / Graphic below the article i have shared with you...........

Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMIMarch 09, 2015If social media isn’t an essential part of your conversations or integrated into your dashboards...Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI

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Present Any Idea Like a TED Talk

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Present Any Idea Like a TED TalkMarch 09, 2015Ted talks convey maximum information and inspire people to act. What makes the...Present Any Idea Like a TED Talk

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What Difference Can Marketing Automation Make?

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What Difference Can Marketing Automation Make?March 08, 2015Oh, the glamor of being a passiona...What Difference Can Marketing Automation Make?

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Sunday, 8 March 2015

The Dos And Don'ts Of Using Social Media For Business [INFOGRAPHIC]

Welcome to my new Social Media Blogger blog i hope you like the articles that i post here and if you do please {bookmark|save them to bookmarks and share them with all your friends and don't forget to follow my post Thank You for reading!. Start your web based business right now. What are you waiting for? ............. Take A LOOK At the related Video / picture under the post i have shared with you...........

The Dos And Don'ts Of Using Social Media For Business [INFOGRAPHIC]March 08, 2015So you've heard all about the importance of leveraging social media to grow your small enterprise. You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story. Wouldn't it be cool to have a little pocket guide to navigatin...The Dos And Don'ts Of Using Social Media For Business [INFOGRAPHIC]

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How to Perform the Ultimate SEO Audit

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How to Perform the Ultimate SEO AuditMarch 06, 2015The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead....How to Perform the Ultimate SEO Audit

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Get Ahead With Your Brands Visual Voice on Social Media [INFOGRAPHIC]

Welcome to my Social Media Blogger post i hope you like the blogs that i post here and if you do please {bookmark|save them to your bookmarks and share them with all your friends and don't forget to follow my article Thanks for viewing!. Start your web based business now. What are you waiting for? ............. Take A LOOK At the related YouTube video clip / Graphic below the article i have shared with you...........

Get Ahead With Your Brands Visual Voice on Social Media [INFOGRAPHIC]March 07, 2015In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of vie...Get Ahead With Your Brands Visual Voice on Social Media [INFOGRAPHIC]

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Goodbye, Google+: Social Network Broken Into Streams and Photos Products

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Goodbye, Google+: Social Network Broken Into Streams and Photos ProductsMarch 07, 2015The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ e...Goodbye, Google+: Social Network Broken Into Streams and Photos Products

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Saturday, 7 March 2015

Facebook Announces Changes to How It Counts Your Page Likes

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Facebook Announces Changes to How It Counts Your Page LikesMarch 07, 2015On March 5th, Facebook released a blog post titled “Making Page Likes More Meaningful,” in which they outline how and why they will be removing certain inactive accounts next week from pages’ like counts, a move that will likely result in page...Facebook Announces Changes to How It Counts Your Page Likes

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