Saturday, 28 February 2015

6 Social Media Practices That Boost SEO

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6 Social Media Practices That Boost SEOFebruary 28, 2015The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies...6 Social Media Practices That Boost SEO

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The Promise and Peril of Digital Technology

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The Promise and Peril of Digital TechnologyFebruary 28, 2015Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening....The Promise and Peril of Digital Technology

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Twitter Is All About Timing

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Twitter Is All About Timing February 28, 2015You’ve got the content side of things nailed and you’re generating really compelling, interesting content.. but why aren’t you receiving the CTR and engagement you deserve? Have you ever thought that maybe you’re just not quite on top of your Twitter timings? Research has found that there are......Twitter Is All About Timing

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Friday, 27 February 2015

Joining the Customer Journey Using Online Communities

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Joining the Customer Journey Using Online CommunitiesFebruary 27, 2015Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase....Joining the Customer Journey Using Online Communities

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Your Tech Startup Doesn't Need to Be in Silicon Valley

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Your Tech Startup Does...Your Tech Startup Doesn't Need to Be in Silicon Valley

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20 Sites to Get Free Stock Images for Commercial Use

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20 Sites to Get Free Stock Images for Commercial UseFebruary 27, 2015Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search fo...20 Sites to Get Free Stock Images for Commercial Use

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Thursday, 26 February 2015

Videos on Facebook: Get in While They’re Hot!

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Videos on Facebook: Get in While They’re Hot!February 27, 2015Videos are hot, hot, hot on Facebook! Here are five things to look out for....Videos on Facebook: Get in While They’re Hot!

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Social Media Today: Where We've Come From, Where We're Going

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Social Media Today: Where We've Come From, Where We're GoingFebruary 26, 2015Ever wondered what Social Media Today's mission is, where we've come from and where we're going? This video tells the whole story:...Social Media Today: Where We've Come From, Where We're Going

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Sprinklr Acquires Pluck

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Sprinklr Acquires PluckFebruary 26, 2015​Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L’Oreal, and emphasizes Sprinklr’s desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced....Sprinklr Acquires Pluck

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Tech Marketers Using More Owned Media This Year

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Tech Marketers Using More Owned Media This YearFebruar...Tech Marketers Using More Owned Media This Year

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Wednesday, 25 February 2015

Stage Set to Find Tweets on Google Search Results Once Again

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Stage Set to Find Tweets on Google Search Results Once AgainFebruary 25, 2015Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results....Stage Set to Find Tweets on Google Search Results Once Again

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The Oscars’ Most Social Moments Dominate an Average of 3.4 Minutes on Twitter

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The Oscars’ Most Social Moments Dominate an Average of 3.4 Minutes on TwitterFebruary 25, 2015The digital culmination of one of the industry’s most coveted awards was when movie icon Julie Andrews took the stage after Lady Gaga’s tribute, generating over 32K engagements....The Oscars’ Most Social Moments Dominate an Average of 3.4 Minutes on Twitter

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As Facebook App Deadline Looms, Marketers Must Consider Data Implications

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As Facebook App Deadline Looms, Marketers Must Consider Data ImplicationsFebruary 25, 2015In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share w...As Facebook App Deadline Looms, Marketers Must Consider Data Implications

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Tuesday, 24 February 2015

How to Build a Social Media Ambassador Program

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How to Build a Social Media Ambassador ProgramFebruary 25, 2015Unlocking the power of social media ambassadors and activating their communities is essential for yo...How to Build a Social Media Ambassador Program

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The 5 Biggest B2C Twitter Red Cards

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The 5 Biggest B2C Twitter Red Cards February 24, 2015Twitter is a brand’s social savior and worst nightmare all at the same time. Whilst it’s a wonderfully powerful tool to help build, promote and establish your business, this can all also be very quickly picked apart by unhappy customers broadcasting their negative experiences for all to see....The 5 Biggest B2C Twitter Red Cards

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Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

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Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?February 24, 2015If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextual...Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

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Sensory Marketing: What It Is and Why You Need It

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Sensory Marketing: What It Is and Why You Need ItFebruary 24, 2015As a mobile marketer, it is time to begin looking at how your brand can benefit from sensory advertising....Sensory Marketing: What It Is and Why You Need It

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Monday, 23 February 2015

Yelp Is Not a Trusted Authority for Small Business Owners

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Yelp Is Not a Trusted Authority for Small Business OwnersFebruary 23, 2015Yelp has sued Revleap, a Los Angeles based company. Yelp claims it is misleading, in fact scamming, customers by asking them to pay to “guarantee” good reviews on Yelp. They mention that they are “taking a stand to protect business owners” so they don’t fall prey to misleading companies. More specifically, they mention that business owners need to know...Yelp Is Not a Trusted Authority for Small Business Owners

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Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

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Content Marketing Minds: Dove's #SpeakBeautiful Changes the ConversationFebruary 23, 2015One company that is trying to change the way we view beauty is ...Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

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The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

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The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Incr...The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

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Sunday, 22 February 2015

What We Learned After Using Twitter for B2B Lead Generation

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What We Learned After Using Twitter for B2B Lead GenerationFebruary 22, 2015Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the m...What We Learned After Using Twitter for B2B Lead Generation

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The Social Mojo of Oscar Predictions

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The Social Mojo of Oscar PredictionsFebruary 22, 2015On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the outcome. If the “social correlation” were ever to become a nominating factor at the Academy, how might the popular vote sway the bal...The Social Mojo of Oscar Predictions

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Social Media Amplification Works: Ask Microsoft Channel Partners

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Social Media Amplification Works: Ask Microsoft Channel PartnersFebruary 22, 2015Like many brands, amplifying your message on social media is crucial in order to remain competitive and promote your brand to end-users. But how is this best achieved? Here we will delve into Microso...Social Media Amplification Works: Ask Microsoft Channel Partners

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How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?

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How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?February 21, 2015Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to ...How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?

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Saturday, 21 February 2015

6 Tips for B2B Blogging

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6 Tips for B2B BloggingJune 21, 2010Many companies recogniz...6 Tips for B2B Blogging

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Why the Future of Stock Markets Hinges on Social Networks

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Why the Future of Stock Markets Hinges on Social NetworksFebruary 21, 2015The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks ...Why the Future of Stock Markets Hinges on Social Networks

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The Biggest Mistake Businesses Make In Social

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The Biggest Mistake Businesses Make In SocialFebruary 20, 2015No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I’m still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead...The Biggest Mistake Businesses Make In Social

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Friday, 20 February 2015

Making Automation Work for You: Put Your Sales Leads on Autopilot

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Making Automation Work for You: Put Your Sales Leads on AutopilotFebruary 20, 2015Having a stellar produc...Making Automation Work for You: Put Your Sales Leads on Autopilot

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The Internet of Things and the Future of Social Commerce

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The Internet of Things and the Future of Social CommerceFe...The Internet of Things and the Future of Social Commerce

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Is Your Content Marketing SMART Enough?

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Is Your Content Marketing SMART Enough?February 20, 2015Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in ...Is Your Content Marketing SMART Enough?

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Thursday, 19 February 2015

A Rebuttal: Social Media Is Not a Waste of Time

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A Rebuttal: Social Media Is Not a Waste of TimeFebruary 19, 2015Today, I read a Huffington Post article that asked if “social media is suckin...A Rebuttal: Social Media Is Not a Waste of Time

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How to Write the Perfect LinkedIn Invite [INFOGRAPHIC]

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How to Write the Perfect LinkedIn Invite [INFOGRAPHIC]February 19, 2015Personalize your message. It really isn't hard to add a simple 'Hi [Name]'. Here's a great example of a request I received not too long ago....How to Write the Perfect LinkedIn Invite [INFOGRAPHIC]

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Automating Your Business Processes

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Automating Your Business ProcessesFebruary 19, 2015Businesses in today's world have many opportunities to improve their efficiency that must be capitalized on in order to ma...Automating Your Business Processes

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Six Exciting Opportunities at the Edge of Selling

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Six Exciting Opportunities at the Edge of S...Six Exciting Opportunities at the Edge of Selling

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Wednesday, 18 February 2015

Social Media Tools to Cut Down Management Time and Increase Effectiveness

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Social Media Tools to Cut Down Management Time and Increase EffectivenessFebruary 18, 2015Social media marketing is one of the highly effective ways to amp up the traffic to your site and generate new leads. To juggle between mu...Social Media Tools to Cut Down Management Time and Increase Effectiveness

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Changing Their Minds: Why CEOs Are Pushing for the Cloud

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Changing Their Minds: Why CEOs Are Pushing for the CloudFebruary 18, 2015The tide is turning when it comes to the dr...Changing Their Minds: Why CEOs Are Pushing for the Cloud

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Five Things I Learned About Writing Headlines from Twitter

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Five Things I Learned About Writing Headlines from TwitterFebruary 18, 2015In an environment where 80% of people don’t read past the headline before sharing it (remember NPR’s April Fool’s prank?), that 140 character space needs to be pretty competitive....Five Things I Learned About Writing Headlines from Twitter

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Tuesday, 17 February 2015

5 Tricks to Get Your Social Content Up the Pecking Order

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5 Tricks to Get Your Social Content Up the Pecki...5 Tricks to Get Your Social Content Up the Pecking Order

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Facebook Heeds the Call (to Action)

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Facebook Heeds the Call (to Action)February 17, 2015Recognizing the importance of Pages in the online marketing strategy of businesses, Facebook has introduced a new feature that increases the business value...Facebook Heeds the Call (to Action)

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How to Make Sure Your Brand Is Tracking the Right Data on Social Media

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How to Make Sure Your Brand Is Tracking the Right Data on Social MediaFebruary 17, 2015Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handl...How to Make Sure Your Brand Is Tracking the Right Data on Social Media

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Monday, 16 February 2015

Is Your Consulting Firm Top of Mind?

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Is Your Consulting Firm Top of Mind?February 17, 2015If you answered no, your very next question should be, “Why not?” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength . That doesn’t mean the services you provide, customer service, or your......Is Your Consulting Firm Top of Mind?

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Timely Content Marketing to Seize the Conversation

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Timely Content Marketing to Seize the Conversation February 16, 2015Some people call it newsjacking. I prefer to call it timely content. The three biggest issues holding most marketers back from mastering content marketing are budget, time, and creativity. Using current events can provide built-in interest, audience, and ideas that will save time and money, while making you...Timely Content Marketing to Seize the Conversation

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How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]

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How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we ne...How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]

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6 Ways Financial Brands Can Use Social Media Effectively

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6 Ways Financial Brands Can Use Social Media EffectivelyFebruary 16, 2015When it comes to finance online marketing, a small number of brands,...6 Ways Financial Brands Can Use Social Media Effectively

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Sunday, 15 February 2015

Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]

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Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]February 15, 2015Why do brands care about Millennials? By 2020, Millennials will have total more than $1.4 tri...Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]

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Connecting With Millennials - 7 Reasons Your Content Fails To Resonate With Millennials - #infographic

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Connecting With Millennials - 7 Reasons Your Content Fails To Resonate With Millennials - #infographicFebruary 15, 2015Why do brands care about Millennials? By 2020, Millennials will have total more than $1.4 trillion in spending power. For brands, that means that if you are not reaching Millennials, you are not keeping pace with the future....Connecting With Millennials - 7 Reasons Your Content Fails To Resonate With Millennials - #infographic

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Boost Your Social Presence through Marketing Automation

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Boost Your Social Presence through Marketing AutomationFebruary 15, 2015Marketing tactics in the B2B world have come a long way from the old “s...Boost Your Social Presence through Marketing Automation

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Saturday, 14 February 2015

3 Reasons Why Digital Matters in Healthcare Marketing

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3 Reasons Why Digital Matters in Healthcare MarketingFebruary 14, 2015Everywhere you turn, digital dominates. Articles across...3 Reasons Why Digital Matters in Healthcare Marketing

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Marketing Pitfall #1: Talking to Yourself

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Marketing Pitfall #1: Talking to YourselfFebruary 14, 2015The most common marketing pitfall that brand keepers make that I have come across is “talking to themselves”. I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against “talking to myself”, the lesson has finally k...Marketing Pitfall #1: Talking to Yourself

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When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

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When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of BusinessFebruary 14, 2015As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the M...When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

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Breaking Up Is Hard to Do, But Sometimes Necessary

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Breaking Up Is Hard to Do, But Sometimes NecessaryFebruary 14, 2015Relationships are relationships, business or personal, and must be managed, treated with care, and supported by open, clear and ...Breaking Up Is Hard to Do, But Sometimes Necessary

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