Thursday, 31 July 2014

The Business Case for Content Curation

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Adding curation to the content mix c...The Business Case for Content Curation

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The State of Social Media Scheduling

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With so much pressure on marketers to ...The State of Social Media Scheduling

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Your Social Selling Questions Answered

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Social selling is an enigma. Is it still selling? Is it entirely...Your Social Selling Questions Answered

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6 Extreme Social Media Strategies

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In a market that has been transformed by social media, businesses are...6 Extreme Social Media Strategies

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Wednesday, 30 July 2014

Why Outsourcing Social Media Is a Winning Strategy

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On average, business owners waste about 4 billion hours ea...Why Outsourcing Social Media Is a Winning Strategy

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Using Video Content in Your Emails

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With the rise of yout...Using Video Content in Your Emails

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How Businesses Can Improve Their Apps

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Unless you are Temple Run or Angry Birds your app is probably not as popular as you wish it was! Businesses are now frantically creating apps and sometimes hastily tossing an app into the world of downloads leads to errors! This is how many businesses can improve!...How Businesses Can Improve Their Apps

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Tuesday, 29 July 2014

Interview with Employee Advocacy Summit Speaker: Liz Bullock

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At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and ...Interview with Employee Advocacy Summit Speaker: Liz Bullock

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Inbound Marketing Best Practices: Don't Forget The Basics In Email Marketing

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Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design....Inbound Marketing Best Practices: Don't Forget The Basics In Email Marketing

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Visual Content Widens the Branding and PR Gap

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In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate peo...Visual Content Widens the Branding and PR Gap

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Social Advocacy & Politics: Obama's Former Field Team's Training Program Stirs Up Controversy

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This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political camp...Social Advocacy & Politics: Obama's Former Field Team's Training Program Stirs Up Controversy

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Monday, 28 July 2014

4th Annual UX Awards are September 11-12 in San Francisco- get 15% off early bird tickets on us before July 31!

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4th Annual UX Awards, the premier awards for exceptional digital experience, will be held in San Francisco on Sept. 11-12 2014!...4th Annual UX Awards are September 11-12 in San Francisco- get 15% off early bird tickets on us before July 31!

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10 Ways of Becoming Indispensable to Your Social Media Audience

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Once you recover the links that are usually lost in ne...10 Ways of Becoming Indispensable to Your Social Media Audience

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Smart Marketers Will Approach Employee Advocacy with Caution

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Today's savvy digital marketer should be cautious when integrating employees into their marketing mix. Utilizing the right tools and partner is essentially when developing and launching an employee advocacy program. Employees are the voice of a company and can greatly impact the way others view a brand. Be smart and formulate a plan....Smart Marketers Will Approach Employee Advocacy with Caution

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Sunday, 27 July 2014

The Good, Bad, and Ugly of Social Media Automation

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Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the same sentence seem a little counterintuitive....The Good, Bad, and Ugly of Social Media Automation

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25 Copywriting Mistakes Website Owners Make

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Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways......25 Copywriting Mistakes Website Owners Make

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25 Copywriting Mistakes Website Owners Make

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Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways......25 Copywriting Mistakes Website Owners Make

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5 Twitter Features You Should Use More Often

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Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage i...5 Twitter Features You Should Use More Often

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Saturday, 26 July 2014

Deathwatch: Social Media Innovation is Not Dying

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In the late 90s, some organization declared the World Wide Web over. The prediction of the web’s demise was based on the dec...Deathwatch: Social Media Innovation is Not Dying

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Local Marketing Gets A Toy

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Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun....Local Marketing Gets A Toy

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Rock, Paper, Scissors … Email Marketing, Social Media

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With 94% of internet users having an email address, and most of them checking their inboxes on a daily basis, email is the most popular online activity. Especially with the prevalence of mobile technologies, people are always ...Rock, Paper, Scissors … Email Marketing, Social Media

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What If Walls COULD Actually Speak?

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“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. ...What If Walls COULD Actually Speak?

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Friday, 25 July 2014

Content Discovery Smackdown: Hootsuite vs. Buffer vs. Klout

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Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offering...Content Discovery Smackdown: Hootsuite vs. Buffer vs. Klout

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What Brands Can Learn from the Best and Worst World Cup Tweets

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The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market the...What Brands Can Learn from the Best and Worst World Cup Tweets

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Socially Stephanie: Tips for a Successful Crowdfunding Campaign

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"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?"...Socially Stephanie: Tips for a Successful Crowdfunding Campaign

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Socially Stephanie: Tips for a Successful Crowdfunding Campaign

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"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?"...Socially Stephanie: Tips for a Successful Crowdfunding Campaign

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Thursday, 24 July 2014

Choosing to Be Forgotten with Ephemeral Messaging

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In a world where all of our online actions can be recorded, the abil­ity to have a reg­u­lar con­ver­sa­tion dig­i­tally is a refresh­ing change. If you go out for cof­fee with a friend, you don’t need to worry that every­thing you say is being recorded for all time. Ephemeral mes­sag­ing tries to recre­ate that nat­ural con­ver­sa­tion feeling....Choosing to Be Forgotten with Ephemeral Messaging

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Is This Digital Marketing or Delusional Marketing?

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Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective d...Is This Digital Marketing or Delusional Marketing?

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Atri Chatterjee of Act-On Software on the New Generation of Marketers

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According to a recent SiriusDecisions survey, only 16% of B2B companies use marketing automation, and many companies using some form of automation focus their efforts on less advanced areas, like email marketing and landing pages. Atri Chatterjee, CMO for marketing automation platform provider Act-On, discusses the changing landscape of marketing and what's driving the accelerated adoption of marketing automation tools, and who is leading the charge for a more analytical appro...Atri Chatterjee of Act-On Software on the New Generation of Marketers

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Wednesday, 23 July 2014

Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

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There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content...Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

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How to Build a Relationship, Not Just a Content Promotion Strategy

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A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re s...How to Build a Relationship, Not Just a Content Promotion Strategy

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5 Reasons People Aren't Reading Your Content

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You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips....5 Reasons People Aren't Reading Your Content

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Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

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“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabet...Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

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Tuesday, 22 July 2014

New Facebook Save Feature Helps You Remember Great Posts

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How many times have you seen something interesting...New Facebook Save Feature Helps You Remember Great Posts

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3 Security Risks You’re Taking Every Day While Using Social Media

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Social media is everywhere these days. What started as an amusing online pastime is now one of the main ways in which people communicate with one another. However, as should be expected with over 2 billion people using a service, with the increased popularity of social media has also come increased ...3 Security Risks You’re Taking Every Day While Using Social Media

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Why You Need a Social Media Management Company

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Most business owners understand the im...Why You Need a Social Media Management Company

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Monday, 21 July 2014

Social Advocacy & Politics: Organize Your Colleagues First

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You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and na...Social Advocacy & Politics: Organize Your Colleagues First

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Does Your Organization’s Social Needs Mean You’re Always Alone?

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Ultimately, a holistic approach to social m...Does Your Organization’s Social Needs Mean You’re Always Alone?

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What's Social Got to Do With It?

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We're trying to find out what value social media and business skills can have for your career. We'll be announcing the results at The Social Shake-Up 2014....What's Social Got to Do With It?

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The Big Brand Theory: Cosmopolitan

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While Facebook and Twitter have been the predominant platforms for ...The Big Brand Theory: Cosmopolitan

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Sunday, 20 July 2014

Playful Design vs. Game-Inspired Design

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When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more tha...Playful Design vs. Game-Inspired Design

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Why The Story Of Your Brand Is Important To Your Success

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Think back to when you were a kid. Did you enjoy sitting on the mat listening to the teacher read you a story? Or did you prefer to sit at your desk?...Why The Story Of Your Brand Is Important To Your Success

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The Science of Getting New Twitter Followers

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Numbers, graphs and hard-to-refute research-based facts on how you can attract and keep new followers on your Twitter account....The Science of Getting New Twitter Followers

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Saturday, 19 July 2014

How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

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If Comcast had a social customer service strategy in place, the exhausting Block conversation gone viral could have been avoided. Social Media Today’s fourth edition of "The Social C...How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

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Hire a Journalist to Tell and Sell Your Story

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Social journalism, a new term, which describes professional storytelling of brands by writers and journalists, is taking root in business. As the print media industry continues its downward demise, opportunity remains for many journalists in the social marketing field. Social marketing can be extremely rewarding work for storytellers....Hire a Journalist to Tell and Sell Your Story

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5 Way to Get More Reach for Facebook Fan Page

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Companies are in a tizzy these days because the content on their Facebook Pages ar...5 Way to Get More Reach for Facebook Fan Page

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Why Marketers Love Big Data & Hadoop

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In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furt...Why Marketers Love Big Data & Hadoop

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Friday, 18 July 2014

Growing Business: Marketing Isn't What It Used To Be

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Most of us know already that marketing isn’t what it used to be. But the ques...Growing Business: Marketing Isn't What It Used To Be

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Socially Stephanie: The Social Media Content Funnel

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"Dear Socially Stephanie: I understand that social media isn't a quick fix. But what does the social media funnel look like and how long do I have to be ac...Socially Stephanie: The Social Media Content Funnel

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The Kinds of Photos Instagram Followers Want to "Like"

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Don't post that #WCW or office selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see....The Kinds of Photos Instagram Followers Want to "Like"

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Thursday, 17 July 2014

The Promising Role of Social Listening in Treating Health Issues

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Pharmaceutical companies largely avoid social media involvement, cowering from regulatory wrath. They fear a loss of messaging control, privacy concerns and a lack of familiarity with community building. In addition, they struggle to quantify a return on investment. So how do they actually know what physicians are saying about their drug? Social media monitoring and understanding your stakeholders’...The Promising Role of Social Listening in Treating Health Issues

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Engagement Is Key for Digital Success Today

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Facebook has grown to over one billion monthly active users, and measured on its own would be the third largest nation on the planet. Twitter has evolved into a tool that can topple dictatorial regimes, spread rapid-fire news, and call supporters to immediate action....Engagement Is Key for Digital Success Today

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Yo, Emoj.li and the Rise of the Gimmick Social Network

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On Yo, you can send your contact...Yo, Emoj.li and the Rise of the Gimmick Social Network

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